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Talk to Users (the TAB System)

Stand up a Technical Advisory Board and run repeatable developer discovery interviews that feed your positioning, roadmap, and homepage copy.

Marketing & SEOBeginner★ 258⑂ 27AI score 8/10Last updated: Aug 27, 2026

What it does

  • TAB design: criteria for a 30-50 person advisory board covering every persona, including both users and paying customers.
  • Recruitment mechanics: a 4-sentence personalized invite template plus outreach math (~10% reply rate → ~500 asks for ~50 members).
  • A fixed 7-question script for 30-minute one-on-one calls, with hard rules: never demo, never pitch, never lead the witness.
  • Transcript synthesis: sort complete sentences into Pains / Gains / Jobs / Environmental changes (your "villain") and pull the top 3-5 in the interviewee's own words.
  • Failure modes: interviewing friends, pitching mid-call, batch blasts, asking users for solutions.

Who it's for

  • Dev-tool or B2B SaaS founders who have never run a real user interview
  • Marketers and PMMs inventing messaging in a conference room
  • Teams settling roadmap debates internally instead of with evidence

Examples

  1. "Plan my TAB: how many members per persona and who should I contact first?"
  2. "Draft a 4-sentence invite to a developer who just posted about this problem on Hacker News."
  3. "Here are three interview transcripts — build the Pains/Gains/Jobs/Changes table using their exact quotes."

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/AIDevGTM/gtm-cofounder/HEAD/skills/03-talk-to-users/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/03-talk-to-users folder from the GitHub repo AIDevGTM/gtm-cofounder into my ~/.claude/skills/talk-to-users/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/AIDevGTM/gtm-cofounder.git && mkdir -p ~/.claude/skills && cp -r gtm-cofounder/skills/03-talk-to-users ~/.claude/skills/talk-to-users

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repository: git clone https://github.com/AIDevGTM/gtm-cofounder.git
  3. Create the skills folder if needed: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r gtm-cofounder/skills/03-talk-to-users ~/.claude/skills/talk-to-users
  5. (Recommended) Copy the sibling skills it references: who-is-this-for, positioning-and-story, value-prop-that-converts.
  6. Restart Claude Code and prompt something like "I want to start user interviews — help me build a TAB."
View source on GitHub ↗License: MIT