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Talk to Users (the TAB System)

A hands-on playbook for standing up a 30-50 person Technical Advisory Board, interviewing them monthly, and converting their words into positioning, roadmap and homepage copy.

Marketing & SEOIntermediate★ 312⑂ 31AI score 8/10Last updated: Oct 5, 2026

What it does

  • Designs a Technical Advisory Board: 30-50 members covering every persona that touches the product, separating users (who interact) from customers (who pay).
  • Locks the cadence: 30-minute, one-on-one, monthly calls for ~6 months, recorded with permission, never a demo or sales call.
  • Recruitment playbook: a four-sentence, problem-first, fully personalized invite template plus the math (~10% reply rate → ~500 outreaches for ~50 members).
  • The 7 questions: magic wand, stakes, why now, plus tailored follow-ups — with a hard cap of seven per 30 minutes.
  • Analysis frame: sort highlighted full sentences into Pains / Gains / Jobs / Environmental changes, then turn the last bucket into your messaging villain.
  • Anti-patterns: interviewing friends, pitching mid-call, leading questions, batch blasts, asking users for solutions.

Who it's for

  • Dev-tool, API or open-source founders who have never run a real user interview
  • Developer marketing / PMM folks whose messaging is clever but unverified
  • Teams deciding roadmap in conference rooms instead of from customer pain

Examples

  1. "Help me stand up a TAB for my CI tool — how many members per persona, and draft 10 personalized invites."
  2. "Here's an interview transcript. Fill the Pains/Gains/Jobs/Environmental-changes table with 3-5 verbatim quotes per bucket."
  3. "Suggest 4 tailored questions for my product to pair with the 3 core ones — never more than 7 total."

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/AIDevGTM/gtm-cofounder/HEAD/skills/03-talk-to-users/SKILL.md

What I want: (describe your task here)

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↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/03-talk-to-users folder from the GitHub repo AIDevGTM/gtm-cofounder into my ~/.claude/skills/talk-to-users/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/AIDevGTM/gtm-cofounder.git /tmp/gtm-cofounder && mkdir -p ~/.claude/skills && cp -r /tmp/gtm-cofounder/skills/03-talk-to-users ~/.claude/skills/talk-to-users

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/AIDevGTM/gtm-cofounder.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r gtm-cofounder/skills/03-talk-to-users ~/.claude/skills/talk-to-users
  5. Optionally copy the companion skills it references: who-is-this-for, positioning-and-story, value-prop-that-converts.
  6. Restart Claude Code and prompt something like "help me set up a technical advisory board and interview my users" to trigger it.
View source on GitHub ↗License: MIT