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Positioning & Story

Builds a positioning narrative where the developer is the hero and a real market trend is the villain, so your messaging finally has urgency.

Marketing & SEOIntermediate★ 266⑂ 27AI score 8/10Last updated: Aug 31, 2026

What it does

  • Reframes product-centric copy into a problem-first narrative: Hero = the developer, Villain = the undeniable trend worsening their pain, Wise Advisor = you (the product is the gift).
  • Applies Adam Frankl's 3-part story: inciting event → obstacles told as measured before/afters → resolution that becomes your testimonial.
  • Grades messaging on the 4 levels of differentiation (feature D → benefit C → segment B → problem/category A) and shows how to move up.
  • Provides a decision tree: go for Level 4 category creation, settle at Level 3 (ICP + trigger), or go back to user interviews.
  • Flags plausible-sounding mistakes: product as hero, no villain, the word "platform", "pleased to announce", feature-matrix positioning.

Who it's for

  • Founders, PMMs and GTM leads for developer tools, infra and APIs
  • Teams whose homepage hero is interchangeable with three competitors
  • Teams that can't answer "why act now?"

Examples

  1. Rewrite your headline using the EngFlow shape: pain → villain → act now, with the developer as the grammatical subject.
  2. Grade current differentiation 1–4 and list the segment/problem work needed to reach B or A.
  3. Create a category by naming a problem competitors haven't named (JFrog's "Universal Artifact Repository" move).

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/AIDevGTM/gtm-cofounder/HEAD/skills/04-positioning-and-story/SKILL.md

What I want: (describe your task here)

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↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/04-positioning-and-story folder from the GitHub repo AIDevGTM/gtm-cofounder into my ~/.claude/skills/positioning-and-story/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/AIDevGTM/gtm-cofounder.git /tmp/gtm-cofounder && mkdir -p ~/.claude/skills && cp -r /tmp/gtm-cofounder/skills/04-positioning-and-story ~/.claude/skills/positioning-and-story

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/AIDevGTM/gtm-cofounder.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy this skill: cp -r gtm-cofounder/skills/04-positioning-and-story ~/.claude/skills/positioning-and-story
  5. Restart Claude Code and ask something like "review and rewrite our homepage positioning" to trigger the skill.
  6. (Recommended) Also copy the repo's talk-to-users skill — this one references it for the customer language you need to identify the villain.
View source on GitHub ↗License: MIT