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Positioning & Story

Builds positioning and a narrative where the developer is the hero and a real market trend is the villain.

Marketing & SEOIntermediate★ 312⑂ 31AI score 8/10Last updated: Oct 5, 2026

What it does

  • Recasts your messaging with the right roles: hero = the developer, villain = the trend making the pain worse, you = the wise advisor handing over the product, plus a 3-part story (inciting event → obstacles → resolution).
  • Grades differentiation on a 4-level ladder (Feature D → Benefit C → Segment B → Problem/category A) and shows how to climb it.
  • Provides a decision tree for whether to lead with the problem, the ICP, or to go run user interviews first.
  • Flags reasonable-looking mistakes: product as hero, no villain, the word "platform", "pleased to announce", feature-matrix positioning.
  • Ships a 30-minute checklist to rewrite your headline immediately.

Who it's for

  • Founders, PMMs and growth marketers at dev-tool, API and infrastructure companies.
  • Teams whose homepage copy is interchangeable with three competitors.
  • Early startups trying to escape feature lists and name a category.

Example uses

  1. Paste your landing-page hero and ask Claude to grade its differentiation level and rewrite it at Level 4.
  2. Share user-interview notes and ask it to extract the villain from the "environmental changes" bucket and draft the inciting-event sentence.
  3. Compare your messaging against three competitors to find interchangeable claims, then rewrite problem-first.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/AIDevGTM/gtm-cofounder/HEAD/skills/04-positioning-and-story/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/04-positioning-and-story folder from the GitHub repo AIDevGTM/gtm-cofounder into my ~/.claude/skills/positioning-and-story/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/AIDevGTM/gtm-cofounder.git /tmp/gtm-cofounder && mkdir -p ~/.claude/skills && cp -r /tmp/gtm-cofounder/skills/04-positioning-and-story ~/.claude/skills/positioning-and-story

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/AIDevGTM/gtm-cofounder.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r gtm-cofounder/skills/04-positioning-and-story ~/.claude/skills/positioning-and-story
  5. (Recommended) Copy the referenced talk-to-users skill the same way.
  6. Restart Claude Code and try: "pressure-test our positioning and rewrite the headline."
View source on GitHub ↗License: MIT