Claude Skill MartBrowse skillsQuick linesLearn by videoTerminal guideWhat is a Skill?
 
← Back to list

Market Entry Decision (market-entry)

A strategy skill that decides whether and how to enter a new market — bottom-up sizing, advantage-transfer testing, entry-mode choice, operating-cost scoping, and pre-committed stopping criteria.

UtilitiesIntermediate★ 2,032⑂ 316AI score 6/10Last updated: Sep 17, 2026

What it does

  • Bottom-up market sizing: builds the estimate from countable units (how many organizations fit your profile, how many feel the problem acutely, what they spend today, what share is plausible) and uses any top-down report figure only as a sanity check. Order-of-magnitude gaps are treated as unstated assumptions to hunt down.
  • Advantage-transfer test: product capability usually transfers, brand rarely does across geographies, distribution and relationships almost never do. Forces the question "why hasn't the incumbent already done this?"
  • Entry-mode comparison: organic vs. partnership/distribution vs. acquisition, scored on speed, control and reversibility — with a specific warning about long-term exclusive distribution deals that can foreclose a market for years.
  • Honest operating-cost scoping: entity setup and tax registration, employment obligations, data residency and privacy, sector licensing, payments and currency, local-language support hours, non-standard contract terms, localized docs.
  • Sequencing and stopping criteria: enter narrowly enough that failure is affordable and informative, define the disconfirming result up front, and review on the date rather than when someone finally complains.

Who it's for

  • Executives, strategy and corp-dev teams evaluating a new geography, segment or vertical
  • Founders and PMs planning expansion beyond the current market
  • Anyone diagnosing why an already-launched market never reached scale
  • Investors and analysts pressure-testing an entry thesis in a deal

Example uses

  1. "We want to take our B2B SaaS into Japan. Rebuild the market size bottom-up and tell me which of our advantages actually transfer."
  2. "A distributor is offering a 3-year exclusive. Compare organic, partnership and acquisition on speed, control and cost to unwind, and flag the contract risk."
  3. "We launched in Germany a year ago and revenue is flat. Walk the operating-cost checklist and reconstruct the stopping criteria we should have written."

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/cbrock84/headcount/HEAD/plugins/corporate-strategy/skills/market-entry/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the plugins/corporate-strategy/skills/market-entry folder from the GitHub repo cbrock84/headcount into my ~/.claude/skills/market-entry/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/cbrock84/headcount.git && mkdir -p ~/.claude/skills && cp -r headcount/plugins/corporate-strategy/skills/market-entry ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS/Linux, Git Bash or WSL on Windows).
  2. Create the skills folder: mkdir -p ~/.claude/skills
  3. Clone the repo: git clone https://github.com/cbrock84/headcount.git
  4. Copy just this skill: cp -r headcount/plugins/corporate-strategy/skills/market-entry ~/.claude/skills/
  5. Verify it landed: ls ~/.claude/skills/market-entry should show SKILL.md.
  6. Restart Claude Code, then ask something like "evaluate our entry plan for a new market" and the skill should trigger.
  7. (Optional) To install the whole strategy set: cp -r headcount/plugins/corporate-strategy/skills/* ~/.claude/skills/
View source on GitHub ↗License: MIT