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Market Entry

A strategy skill for deciding whether and how to enter a new market — bottom-up sizing, transferable-advantage tests, entry-mode tradeoffs, and pre-written stopping criteria.

Marketing & SEOIntermediate★ 938⑂ 144AI score 6/10Last updated: Sep 1, 2026

What it does

  • Builds market size bottom up from countable units (organizations that fit the profile, acuteness of the problem, current spend, plausible share) and uses top-down figures only as a sanity check.
  • Forces you to name the specific advantage that transfers: product capability usually travels, brand rarely does across geographies, distribution and relationships almost never do — plus the sharp question of why the incumbent hasn't already done this.
  • Compares organic vs. partnership/distribution vs. acquisition on speed, control and reversibility, flagging commitments (like long exclusive distribution deals) that are hard to unwind.
  • Scopes the unglamorous operating cost: entity setup, tax registration, employment obligations, data residency, sector licensing, payments and currency, local-language support, localized contracts and docs.
  • Designs a narrow, informative test instead of a full launch, and requires written stopping criteria with a review date.

Who it's for

  • Founders and executives weighing a new geography, segment or vertical
  • Corp-dev, strategy and BD teams pressure-testing an entry plan
  • Teams diagnosing why a launched market never reached scale

Example uses

  • "We're a B2B SaaS in the US considering Germany — build a bottom-up estimate and tell me which advantages actually transfer."
  • "A local distributor offered a 3-year exclusive. Compare it to organic entry and acquisition on reversibility and cost to unwind."
  • "Our new vertical hit 20% of plan last year. Help me write stopping criteria and the list of assumptions to re-examine."

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/cbrock84/headcount/HEAD/plugins/corporate-strategy/skills/market-entry/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the plugins/corporate-strategy/skills/market-entry folder from the GitHub repo cbrock84/headcount into my ~/.claude/skills/market-entry/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/cbrock84/headcount.git && mkdir -p ~/.claude/skills && cp -r headcount/plugins/corporate-strategy/skills/market-entry ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repository: git clone https://github.com/cbrock84/headcount.git
  3. Create the skills folder if needed: mkdir -p ~/.claude/skills
  4. Copy the skill in: cp -r headcount/plugins/corporate-strategy/skills/market-entry ~/.claude/skills/
  5. Restart Claude Code and ask something like "evaluate our plan to enter a new market" — the skill loads automatically.
  6. (Optional) Copy the other skills under plugins/corporate-strategy/skills/ from the same repo to use them together.
View source on GitHub ↗License: MIT