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Customer Journey Mapping

Maps how customers discover, evaluate, and choose a product across Google, AI chatbots, and social platforms using the 5-stage awareness journey.

Marketing & SEOBeginner★ 731⑂ 72AI score 6/10Last updated: Oct 30, 2026

What it does

Give it a brand, website, screenshots, or a keyword list and it maps the buying path through the 5 awareness stages: Unaware → Problem-Aware → Solution-Aware → Product-Aware → Most Aware.

  • Describes the user mindset at each stage
  • Suggests 3–5 natural prompts real people would type into ChatGPT or Google
  • Recommends a content strategy per stage
  • Covers classic SERPs plus AI search (ChatGPT, Claude, Perplexity) and Reddit/YouTube/LinkedIn
  • Outputs clean markdown with one heading per stage

Who it's for

  • SaaS and startup founders unsure which content to build first
  • Marketers adapting SEO to AI-answer engines
  • Content leads organizing a blog calendar by funnel stage
  • Anyone sitting on a keyword list without a clear read on intent

Examples

  1. "We sell invoice automation for agencies — map the customer journey" → full 5-stage breakdown with prompts and content plan
  2. Paste 50 keywords and ask it to bucket each one into an awareness stage
  3. Share a competitor URL and ask what Most Aware content you're missing

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/Illyism/seo-skills/HEAD/marketing/customer-journey/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on AI Skill Mart.
Copy the marketing/customer-journey folder from the GitHub repo Illyism/seo-skills into my ~/.claude/skills/customer-journey/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/Illyism/seo-skills.git /tmp/seo-skills && mkdir -p ~/.claude/skills && cp -r /tmp/seo-skills/marketing/customer-journey ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/Illyism/seo-skills.git
  3. Create the skills folder if needed: mkdir -p ~/.claude/skills
  4. Copy just this skill: cp -r seo-skills/marketing/customer-journey ~/.claude/skills/
  5. Restart Claude Code and run /skills (or ask it to "map the customer journey") to confirm it loads.
  6. The skill relies on web search — supply your product description, URL, and keywords up front for sharper output.
View source on GitHub ↗