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Churn Prevention Playbook

A SaaS retention playbook that designs cancel flows, reason-based save offers, dunning sequences for failed payments, and win-back campaigns.

Marketing & SEOIntermediate★ 853⑂ 153AI score 8/10Last updated: Sep 27, 2026

What it does

  • Designs a 5-stage cancel flow (cancel trigger → one-question exit survey → dynamic save offer → confirmation → post-cancel emails) with ready-to-use copy.
  • Maps 8 exit reasons to exactly one save offer each, with offer economics for discounts, pauses, downgrades, and onboarding sessions.
  • Tackles involuntary churn with a smart retry schedule (day 0/3/7/12/18), a 5-email dunning sequence, and card-updater setup notes for Stripe, Braintree, Paddle, and Recurly.
  • Provides day 7/30/60 win-back sequences, a churn risk scoring model, metric benchmarks (save rate, recovery rate, win-back rate) and a red-flag diagnosis table.
  • Ships Python helpers for churn revenue impact modeling, dunning analysis, and exit survey analysis.

Who it's for

  • Growth, retention, and lifecycle marketers at subscription SaaS companies.
  • Founders whose churn is rising but who haven't split voluntary vs. payment-failure churn.
  • PMs and product marketers building a cancel flow or dunning program from scratch.

Example uses

  1. "MRR is $500k with 4% monthly churn — what's the annual value of cutting it to 3%?" → run the impact calculator and compare scenarios.
  2. "Cancellation is instant today; build me a save-offer flow" → get the survey options, reason-to-offer mapping, and screen copy drafts.
  3. "200 failed payments a month and only 15% recovery" → redesign retry timing and rewrite the 5-email dunning sequence.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/borghei/Claude-Skills/HEAD/business-growth/churn-prevention/SKILL.md

What I want: (describe your task here)

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↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
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Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the business-growth/churn-prevention folder from the GitHub repo borghei/Claude-Skills into my ~/.claude/skills/churn-prevention/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/borghei/Claude-Skills.git && mkdir -p ~/.claude/skills && cp -r Claude-Skills/business-growth/churn-prevention ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS, Git Bash or WSL on Windows).
  2. Clone the repo: git clone https://github.com/borghei/Claude-Skills.git
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy just this skill: cp -r Claude-Skills/business-growth/churn-prevention ~/.claude/skills/
  5. Restart Claude Code and ask something like "use the churn-prevention skill to design my cancel flow".
  6. To run the bundled scripts you need Python 3 (check with python3 --version).
  7. Note the license is MIT + Commons Clause, so commercial resale of the skill itself is restricted.
View source on GitHub ↗License: NOASSERTION