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LinkedIn Employee Advocacy Program Builder

Stands up a 14-day LinkedIn employee advocacy launch for a marketing or sales team, with governance rules, realistic cadence targets, and an ROI dashboard spec.

Marketing & SEOIntermediate★ 4,507⑂ 757AI score 8/10Last updated: Oct 7, 2026

What it does

  • 14-day launch playbook: voice capture interviews, first posts, ideation pipeline, then cadence lock-in.
  • Operating model: ideation → optional (non-blocking) review → publishing → measurement.
  • Per-person cadence targets calibrated to role and seniority instead of a forced uniform quota.
  • Governance split: marketing reviews factual claims, confidential info, and regulated-industry risk — never tone, emoji, or personal opinion. Review SLA under 4 business hours.
  • Three-tier KPI spec: per-person (impressions, engagement rate), team (total reach, participation rate, leaderboard), business (inbound DMs, meetings, first-touch closed-won).
  • Anti-pattern list: copy-pasted corporate posts, voice-erasing ghostwriting, approval loops over 24 hours, vanity-only metrics.

Who it's for

  • Marketing or sales leaders running teams of roughly 5–50 people
  • Teams already posting but inconsistently or off-brand
  • Program owners who must defend advocacy spend at the next budget review
  • Companies shifting distribution from the brand page to personal profiles

Example uses

  1. "Launch advocacy for my 8-person marketing team" → day-by-day 14-day plan plus a per-member cadence matrix.
  2. "Our team posts, but everything reads like a press release" → voice-capture process and a redefined review scope.
  3. "I need to report program impact" → KPI dashboard spec covering team reach, engagement, and pipeline attribution.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/sergebulaev/linkedin-skills/HEAD/.codex-marketplace/linkedin-skills/skills/linkedin-employee-advocacy/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the .codex-marketplace/linkedin-skills/skills/linkedin-employee-advocacy folder from the GitHub repo sergebulaev/linkedin-skills into my ~/.claude/skills/linkedin-employee-advocacy/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/sergebulaev/linkedin-skills.git && mkdir -p ~/.claude/skills && cp -r linkedin-skills/.codex-marketplace/linkedin-skills/skills/linkedin-employee-advocacy ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/sergebulaev/linkedin-skills.git
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r linkedin-skills/.codex-marketplace/linkedin-skills/skills/linkedin-employee-advocacy ~/.claude/skills/
  5. Verify with ls ~/.claude/skills/linkedin-employee-advocacy — you should see SKILL.md and any references folder.
  6. Restart Claude Code, then ask something like "help me launch a LinkedIn employee advocacy program for my team".
  7. Supply team size, goal (reach / pipeline / recruiting), current state, and brand-guideline constraints for a tailored plan.
View source on GitHub ↗License: MIT