LinkedIn Employee Advocacy Program

A playbook skill for launching and running a team-wide LinkedIn advocacy program in 14 days, with governance rules and ROI metrics.

Marketing & SEOIntermediate★ 614⑂ 92AI score 7/10Last updated: Aug 25, 2026

What it does

14-day launch playbook: voice capture interviews (days 1-3), first posts (4-7), ideation pipeline (8-10), cadence lock and first weekly review (11-14).
Operating model: authentic individual voice, non-blocking review step, and a hard 5-minute-per-post time budget so the program survives past week three.
Governance guide: what marketing reviews (factual claims, confidential info, regulated-industry compliance) versus what it never touches (tone, hashtags, emoji, topic pick), plus a sub-4-hour review SLA.
KPI dashboard spec: per-person content metrics, team program-health metrics, and business metrics such as inbound DMs, meetings booked, and LinkedIn first-touch closed-won deals.
Anti-patterns: copy-pasted corporate posts, voice-erasing ghostwriting, mandatory uniform cadence, long approval loops, vanity-only measurement.

Who it's for

Marketing leaders trying to get a 5-50 person team publishing on LinkedIn
Sales managers rolling out social selling at team scale
Program owners with inconsistent or off-brand team output
Anyone who must defend advocacy budget with pipeline numbers

Example uses

"Eight-person marketing team, nobody posts — launch an advocacy program" → you get a dated 14-day plan and a per-person cadence table.
"The team posts but everything reads like a press release" → you get voice-capture interview prompts and a redefined review scope.
"Leadership wants ROI proof" → you get a KPI dashboard spec spanning team reach, engagement, and pipeline attribution.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/sergebulaev/linkedin-skills/HEAD/.codex-marketplace/linkedin-skills/skills/linkedin-employee-advocacy/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)

Download the ZIP with the button below.
In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.

↓ Download ZIP

Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the .codex-marketplace/linkedin-skills/skills/linkedin-employee-advocacy folder from the GitHub repo sergebulaev/linkedin-skills into my ~/.claude/skills/linkedin-employee-advocacy/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/sergebulaev/linkedin-skills.git && mkdir -p ~/.claude/skills && cp -r linkedin-skills/.codex-marketplace/linkedin-skills/skills/linkedin-employee-advocacy ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

Open a terminal.
Clone the repo: git clone https://github.com/sergebulaev/linkedin-skills.git
Create the skills folder: mkdir -p ~/.claude/skills
Copy just this skill: cp -r linkedin-skills/.codex-marketplace/linkedin-skills/skills/linkedin-employee-advocacy ~/.claude/skills/
Run ls ~/.claude/skills/linkedin-employee-advocacy and check whether the references/ files came along (the skill still works without them).
Restart Claude Code, then try a trigger phrase like "help me launch employee advocacy for a 10-person team".
Optionally copy linkedin-post-writer and linkedin-content-planner the same way so individual teammates can draft their own posts.

View source on GitHub ↗License: MIT