LinkedIn Content Planner
Turns a theme, audience, and pillar mix into a 7-day LinkedIn posting calendar with daily comment targets and a weekly readiness check.
What it does
Generates a table-formatted 7-day LinkedIn content plan.
- Applies a 3-pillar discipline: Authority (40-50%), Personal Narrative (30-40%), Community (20-30%), optional Product/Offer (10-15%)
- Assigns per-day posting time, pillar, format, hook formula (F1-F20), one-line angle, CTA type, and target reaction
- Adds 3-5 creators to engage per posting day, a comment pattern, and a 10-20 substantive comments/day target
- Runs a weekly inbound-readiness checklist: at least one vulnerability post, one data/receipt post, one soft offer
- Includes a founders edition pillar set (Conviction / Building in public / The math / Proof) mapped to A1-A10 angles
- Outputs Markdown, optionally JSON for Notion or Airtable import
Guardrails are explicit: 3-5 posts per week, no pillar above 60%, no formula repeated within 7 days, and goals spread across saves/comments/reposts/likes.
Who it's for
- B2B founders and marketers posting ad hoc who want a repeatable cadence
- Sales reps, consultants, and freelancers building a personal brand systematically
- Teams heading into a launch week who need product posts balanced against trust-building posts
- Content agencies producing weekly client calendars fast
Examples
- Weekly plan: "Audience is B2B founders and AI ops leaders, theme is 'AI agents shipping in production' — plan my week" → a Tue-Fri table with pillar, hook formula, time, CTA, plus daily comment targets.
- Launch week: "We ship next week, weight the product pillar" → caps product at one post, fills the rest with narrative and authority, and flags checklist gaps.
- Founder mode: "I'm a founder courting investors and early hires" → switches to the founder pillar set built on A1-A10 angles and structural formulas F17-F20.
· · · Install guide · · ·
Try it now, no install
Paste this into Claude to use the skill without installing anything.
Read the instructions in this file and follow them to help me: https://raw.githubusercontent.com/sergebulaev/linkedin-skills/HEAD/.codex-marketplace/linkedin-skills/skills/linkedin-content-planner/SKILL.md What I want: (describe your task here)
If Claude can't open the link, open it yourself and paste the contents instead.
↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.
Install in the Claude app (no terminal)
- Download the ZIP with the button below.
- In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
- Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
Install in Claude Code
Let Claude do it — paste this into Claude Code
Install the skill I found on Claude Skill Mart. Copy the .codex-marketplace/linkedin-skills/skills/linkedin-content-planner folder from the GitHub repo sergebulaev/linkedin-skills into my ~/.claude/skills/linkedin-content-planner/. When it's done, tell me in one line what this skill can do.
Install with a command instead
git clone https://github.com/sergebulaev/linkedin-skills.git && mkdir -p ~/.claude/skills && cp -r linkedin-skills/.codex-marketplace/linkedin-skills/skills/* ~/.claude/skills/⚠ This is a third-party skill. Check the source repository before installing.
- Open a terminal.
- Clone the repository:
git clone https://github.com/sergebulaev/linkedin-skills.git - Create the skills directory:
mkdir -p ~/.claude/skills - Copy the whole skill bundle:
cp -r linkedin-skills/.codex-marketplace/linkedin-skills/skills/* ~/.claude/skills/ - This skill references parent-level files (
references/hook-formulas.md,references/founder-topics.md), so copy them too:cp -r linkedin-skills/.codex-marketplace/linkedin-skills/references ~/.claude/skills/references - Restart Claude Code and ask something like "plan my LinkedIn week" to trigger it.
- Provide your audience and theme in one sentence up front — it sharply improves the output.