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Instagram Weekly Content Planner

Turns a theme, audience, and content pillars into a balanced 7-day Instagram posting plan across Reels, carousels, and stories.

Marketing & SEOBeginner★ 151⑂ 30AI score 9/10Last updated: Sep 17, 2026

What it does

  • Takes a theme, audience description, and pillar mix (defaults to 40% Educational / 30% Story / 20% Engagement / 10% Promotion) and outputs a 7-day calendar table.
  • Each day gets a format (Reel/carousel/single image/story), pillar, hook formula, one-line angle, posting time, and a primary goal (saves, shares, comments, follows).
  • Sets a weekly saves + shares target and a daily story cadence (2–4 frames, poll/question sticker, reshare of a recent feed post).
  • Ends with a balance checklist: at least 2 Reels, 2 carousels, no pillar above 50%, promotion capped at 1–2 posts, no formula repeated more than twice.

Who it's for

  • Solo creators and small brand owners stuck in ad-hoc posting
  • Marketers planning a launch week around a product pillar
  • Social media managers shifting their scorecard from likes to saves and shares

Examples

  1. "Plan my launch week for a design course, audience is junior designers" → 7-day table with promotion limited to 1–2 slots and a concrete saves/shares target.
  2. "What should I post this week?" → 4–5 feed posts on the default pillar mix plus a daily story script.
  3. Hand the carousel slots to ig-carousel-planner and the single-image slots to ig-caption-writer to draft the actual content.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/sergebulaev/instagram-skills/HEAD/.codex-marketplace/instagram-skills/skills/ig-content-planner/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the .codex-marketplace/instagram-skills/skills/ig-content-planner folder from the GitHub repo sergebulaev/instagram-skills into my ~/.claude/skills/ig-content-planner/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/sergebulaev/instagram-skills.git /tmp/instagram-skills && mkdir -p ~/.claude/skills && cp -r /tmp/instagram-skills/.codex-marketplace/instagram-skills/skills/ig-content-planner ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repository: git clone https://github.com/sergebulaev/instagram-skills.git
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy the skill in: cp -r instagram-skills/.codex-marketplace/instagram-skills/skills/ig-content-planner ~/.claude/skills/
  5. (Recommended) Copy the companion skills ig-caption-writer, ig-carousel-planner, and ig-hook-extractor the same way, since the plan references them.
  6. Restart Claude Code and ask "plan my Instagram week" to trigger the skill.
View source on GitHub ↗License: MIT