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Campaign Analytics

Analyzes marketing campaigns with five attribution models, funnel drop-off detection, and full ROI/ROAS/CPA metrics via three dependency-free Python CLIs.

Marketing & SEOIntermediate★ 24,151⑂ 3,405AI score 9/10Last updated: Aug 9, 2026

What it does

  • Attribution modeling: First-Touch, Last-Touch, Linear, Time-Decay (configurable half-life, default 7 days) and Position-Based 40/20/40 credit allocation across channels.
  • Funnel analysis: stage-to-stage conversion and drop-off rates, automatic bottleneck detection (largest absolute and relative drop), and segment comparison.
  • ROI calculation: ROI, ROAS, CPA, CPL, CAC, CTR, CVR with industry benchmark flags for underperforming campaigns.
  • Standard-library-only Python scripts with --format text for humans and --format json for pipelines, plus reference guides on attribution models, benchmarks, and funnel optimization.

Who it's for

  • Performance and growth marketers who own channel budgets
  • Agencies that need repeatable, auditable attribution and ROI reports
  • Analysts who want deterministic offline math instead of black-box platform attribution

Usage examples

  1. python scripts/attribution_analyzer.py campaign_data.json --model time-decay --half-life 14 to match a two-week sales cycle.
  2. python scripts/funnel_analyzer.py funnel_data.json to find that Interest→Consideration is the biggest leak and prioritize landing-page fixes.
  3. python scripts/campaign_roi_calculator.py campaign_data.json --format json to export ROAS/CPA per channel into a dashboard and justify budget reallocation.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/alirezarezvani/claude-skills/HEAD/.gemini/skills/campaign-analytics/SKILL.md

What I want: (describe your task here)

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↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
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Install in Claude Code

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Install the skill I found on Claude Skill Mart.
Copy the .gemini/skills/campaign-analytics folder from the GitHub repo alirezarezvani/claude-skills into my ~/.claude/skills/campaign-analytics/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/alirezarezvani/claude-skills.git /tmp/claude-skills && mkdir -p ~/.claude/skills && cp -r /tmp/claude-skills/.gemini/skills/campaign-analytics ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal and confirm Python 3 and git are installed (python3 --version, git --version).
  2. Clone the repo: git clone https://github.com/alirezarezvani/claude-skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy just this skill: cp -r claude-skills/.gemini/skills/campaign-analytics ~/.claude/skills/
  5. Verify ~/.claude/skills/campaign-analytics contains SKILL.md, scripts/, references/, and assets/.
  6. Restart Claude Code and ask something like "analyze my campaign attribution and ROI".
  7. Shape your data to match assets/sample_campaign_data.json, validate it with python -m json.tool yourfile.json, then run the scripts in order: attribution → funnel → ROI.
View source on GitHub ↗License: MIT