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Blue Ocean Strategy Framework

Walks Claude through strategy canvas, ERRC, Six Paths and non-customer analysis to design uncontested market space.

Marketing & SEOIntermediate★ 2,287⑂ 231AI score 8/10Last updated: Sep 10, 2026

What it does

  • Turns the core tools of Kim & Mauborgne's Blue Ocean Strategy into an executable workflow.
  • Strategy canvas: plot your value curve against rivals to detect red-ocean look-alike strategies.
  • ERRC grid (Eliminate, Reduce, Raise, Create) to cut cost while lifting buyer value at the same time.
  • Six Paths and the three tiers of non-customers to find demand beyond current industry boundaries.
  • Validates ideas gate by gate — utility → price → cost → adoption — and reports a 0–10 score against a five-row diagnostic with the specific moves needed.

Who it's for

  • Founders, PMs, and strategists defining a new product or market category.
  • Marketers stuck in feature-parity or price wars who need differentiation with cost discipline.
  • Team leads running a strategy workshop who want a structured facilitation frame.

Example uses

  1. "Draw a strategy canvas for my B2B analytics tool versus the three market leaders."
  2. "Build an ERRC grid for my boutique gym — what should I eliminate and what should I create?"
  3. "Map the three tiers of non-customers for my online course and tell me which barrier to remove first."

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/wondelai/skills/HEAD/blue-ocean-strategy/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the blue-ocean-strategy folder from the GitHub repo wondelai/skills into my ~/.claude/skills/blue-ocean-strategy/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/wondelai/skills.git && mkdir -p ~/.claude/skills && cp -r skills/blue-ocean-strategy ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS, Git Bash or WSL on Windows).
  2. Confirm Git is available: git --version
  3. Clone the repository: git clone https://github.com/wondelai/skills.git
  4. Create the skills directory: mkdir -p ~/.claude/skills
  5. Copy the skill, keeping its references/ folder intact: cp -r skills/blue-ocean-strategy ~/.claude/skills/
  6. Restart Claude Code and prompt something like "Use blue ocean strategy to analyze my market" to trigger it.
View source on GitHub ↗License: MIT