Acquisition Channel Advisor
An interactive skill that decides whether to scale, optimize, or kill a growth channel using CAC, LTV, payback, customer quality, and scalability.
What it does
Applies a financial lens to any acquisition channel (paid search, content, outbound SDR, partnerships, events, webinars).
- Unit economics: computes channel CAC, LTV, LTV:CAC ratio and payback period, then benchmarks against blended metrics
- Customer quality: compares churn, NRR, and ICP fit by channel
- Scalability: checks magic number, addressable volume, and CAC trend for saturation
- Verdict: Scale aggressively / Test & optimize / Kill or pause / Keep as a strategic channel with a spend cap — each with concrete next steps and thresholds
- Optional multi-channel comparison table plus a budget reallocation plan
It asks up to 4 adaptive questions with 3–5 numbered options at decision points, and includes 10 common pitfalls (vanity metrics, CAC-only thinking, ignoring payback, killing too early).
Who it's for
- PMs and growth leads who own marketing budget allocation
- SaaS founders, heads of marketing, and finance/FP&A partners
- Anyone who needs a defensible answer to "should we put more money into this channel?"
Best with channel-level CAC and retention data; the skill explicitly excludes brand-new channels (<3 months, <100 customers).
Examples
- "Paid LinkedIn: CAC $2,400, LTV $9,000, 14-month payback, flat retention" → marginal verdict plus a 4–8 week optimization plan
- Compare content marketing, outbound email, and partner referrals side by side to set next year's budget split
- Review a money-losing trade-show program and land on "strategic channel, cap spend, re-evaluate in 6 months"
· · · Install guide · · ·
Try it now, no install
Paste this into Claude to use the skill without installing anything.
Read the instructions in this file and follow them to help me: https://raw.githubusercontent.com/deanpeters/Product-Manager-Skills/HEAD/skills/acquisition-channel-advisor/SKILL.md What I want: (describe your task here)
If Claude can't open the link, open it yourself and paste the contents instead.
↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.
Install in the Claude app (no terminal)
- Download the ZIP with the button below.
- In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
- Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
Install in Claude Code
Let Claude do it — paste this into Claude Code
Install the skill I found on AI Skill Mart. Copy the skills/acquisition-channel-advisor folder from the GitHub repo deanpeters/Product-Manager-Skills into my ~/.claude/skills/acquisition-channel-advisor/. When it's done, tell me in one line what this skill can do.
Install with a command instead
git clone https://github.com/deanpeters/Product-Manager-Skills.git && mkdir -p ~/.claude/skills && cp -r Product-Manager-Skills/skills/acquisition-channel-advisor Product-Manager-Skills/skills/workshop-facilitation ~/.claude/skills/⚠ This is a third-party skill. Check the source repository before installing.
- Open your terminal.
- Clone the repo:
git clone https://github.com/deanpeters/Product-Manager-Skills.git - Create the skills folder:
mkdir -p ~/.claude/skills - Copy this skill plus the facilitation protocol skill it references:
cp -r Product-Manager-Skills/skills/acquisition-channel-advisor Product-Manager-Skills/skills/workshop-facilitation ~/.claude/skills/ - Restart Claude Code and confirm
acquisition-channel-advisorappears in your skill list. - Invoke it: "Use acquisition-channel-advisor on our paid LinkedIn channel: CAC $2,400, LTV $9,000, 14-month payback."
- No numbers yet? Just call the skill — it opens by asking which channel you're evaluating and what data you have.