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Acquisition Channel Advisor

An interactive advisor that decides whether to scale, test, or kill a growth channel using unit economics, customer quality, and scalability.

Marketing & SEOIntermediate★ 6,354⑂ 767AI score 8/10Last updated: Aug 9, 2026

What it does

Puts a single acquisition channel (paid search, content, outbound SDR, partnerships, events) under a financial lens. Through up to four adaptive question rounds it assesses:

  • Unit economics: CAC, LTV, LTV:CAC ratio, payback period
  • Customer quality: channel-level churn, NRR, ICP fit
  • Scalability: Magic Number, addressable volume, CAC trend
  • Strategic fit: segment match, sales motion, brand positioning

It then returns one of four recommendation patterns — scale aggressively, test & optimize, kill or fix, or continue with a spend cap for strategic reasons — plus an optional multi-channel comparison table and budget reallocation plan.

Who it's for

  • Growth and marketing leads deciding monthly whether to raise or cut channel budgets
  • PMs and founders building an annual marketing budget and channel mix
  • Anyone who needs to answer "our CAC is cheap, so why isn't revenue growing?" with numbers
  • Operators who need finance-grade reasoning (payback, magic number) to defend a decision

Example uses

  1. Paid LinkedIn call: feed it "CAC $2,400, LTV $9,000, 14-month payback, retention flat vs. organic" and it flags a healthy 3.75:1 ratio but a borderline payback, routing you to the test-and-optimize playbook with targeting and landing-page fixes.
  2. Three-channel comparison: line up content, outbound email, and partner referrals in a CAC / LTV / Magic Number table with a ranked budget reallocation.
  3. Trade show verdict: a $20K CAC channel with a 30-month payback gets triaged into "kill and reallocate" versus "strategic channel with a hard spend cap," with the criteria spelled out.

· · · Install guide · · ·

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/acquisition-channel-advisor folder from the GitHub repo deanpeters/Product-Manager-Skills into my ~/.claude/skills/acquisition-channel-advisor/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/deanpeters/Product-Manager-Skills.git /tmp/pm-skills && mkdir -p ~/.claude/skills && cp -r /tmp/pm-skills/skills/acquisition-channel-advisor ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS/Linux, Git Bash or WSL on Windows).
  2. Clone the repository into a temporary folder: git clone https://github.com/deanpeters/Product-Manager-Skills.git /tmp/pm-skills
  3. Create the skills directory if you don't have one: mkdir -p ~/.claude/skills
  4. Copy just this skill: cp -r /tmp/pm-skills/skills/acquisition-channel-advisor ~/.claude/skills/
  5. (Recommended) Also copy the facilitation skill it references: cp -r /tmp/pm-skills/skills/workshop-facilitation ~/.claude/skills/
  6. Restart Claude Code and ask something like: "Use acquisition-channel-advisor to evaluate our paid search channel."
  7. Paste any numbers you already have (monthly spend, new customers per month, CAC, LTV, churn) with your request — the skill skips questions it can already answer and jumps straight to the diagnosis.
View source on GitHub ↗License: NOASSERTION