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Tracking Discover (Site Analytics Audit)

Crawls a site with a real browser to detect its platform, dataLayer events, and live GTM containers, then emits structured analysis artifacts.

Data & AnalyticsIntermediate★ 134⑂ 39AI score 9/10Last updated: Apr 29, 2026

What it does

  • Launches real Chromium via Playwright to crawl a target URL and measure page coverage.
  • Detects the underlying commerce/CMS platform.
  • Captures fired dataLayer events and live GTM container IDs.
  • Produces site-analysis.json and workflow-state.json, and reports a human-readable summary first (coverage, skipped URLs, warnings) instead of dumping raw HTML/JSON.
  • Enforces a stop boundary: analysis only, no auto-advancing into grouping or schema phases.
  • Pauses for explicit telemetry-consent input rather than choosing for you.

Who it's for

  • Analytics/growth engineers auditing or designing GA4 + GTM event tracking.
  • Marketing agencies that need a fast tracking-health snapshot of a new client site.
  • Developers verifying dataLayer implementations on Shopify or other storefronts.

Example uses

  1. "Audit the dataLayer and GTM setup on this store" → runs ./event-tracking analyze <url> --output-root ./out and summarizes detections.
  2. Partial crawl of key funnel pages: --urls https://example.com/product,https://example.com/cart.
  3. Check workflow progress afterward with ./event-tracking status <artifact-dir>.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/jtrackingai/analytics-tracking-automation/HEAD/skills/tracking-discover/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/tracking-discover folder from the GitHub repo jtrackingai/analytics-tracking-automation into my ~/.claude/skills/tracking-discover/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/jtrackingai/analytics-tracking-automation.git && mkdir -p ~/.claude/skills && cp -r analytics-tracking-automation/skills/tracking-discover ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal and go to your working folder.
  2. Clone the repo: git clone https://github.com/jtrackingai/analytics-tracking-automation.git
  3. Enter it: cd analytics-tracking-automation
  4. Install project dependencies and the Playwright browser per the repo README (typically npx playwright install chromium).
  5. Register the skill: mkdir -p ~/.claude/skills && cp -r skills/tracking-discover ~/.claude/skills/
  6. Because the skill calls the repo-root ./event-tracking wrapper, launch Claude Code from inside the repo directory.
  7. Ask Claude something like "analyze the tracking setup on https://example.com" to trigger the skill.
  8. On first run, answer the telemetry-consent prompt yourself — the skill will wait and won't decide for you.
View source on GitHub ↗License: Apache-2.0