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GTM Strategy & Roadmap

Turns your founder brief into one honest diagnosis plus a stage-aware Now/Next/Later GTM roadmap saved to a file you return to every session.

Marketing & SEOBeginner★ 309⑂ 30AI score 9/10Last updated: Sep 29, 2026

What it does

  • Reads docs/gtm-cofounder/founder-brief.md (created by the start-here skill) and names the single biggest bottleneck in one sentence.
  • Sequences work by your actual stage (pre-users, a few users, generic message, growth stalling, devs love it but nobody pays) into Now · Next · Later, mapping each item to a sibling GTM skill.
  • Persists the plan to docs/gtm-cofounder/gtm-roadmap.md so it survives the chat, and updates a log as items get done.
  • Stays honest: if the brief is mostly assumptions, the roadmap may simply be "go talk to 10 users, come back" instead of padded busywork.

Who it's for

  • Early-stage dev-tool / SaaS founders and solo builders
  • Anyone drowning in disconnected tactics (redo the homepage, make a content plan) with no strategy behind them
  • Anyone who loses the thread every time a session ends

Example uses

  1. Right after the brief: "Diagnose my situation and build my roadmap" → one bottleneck + a Now/Next/Later file.
  2. 500 users, zero revenue → diagnoses the buyer-vs-user gap and queues market-to-devs-sell-to-buyers.
  3. New session next week → the agent reads brief + roadmap, states where you stand and the one next move, then moves finished work to the log.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/AIDevGTM/gtm-cofounder/HEAD/skills/01-strategy-and-roadmap/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/01-strategy-and-roadmap folder from the GitHub repo AIDevGTM/gtm-cofounder into my ~/.claude/skills/strategy-and-roadmap/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/AIDevGTM/gtm-cofounder.git /tmp/gtm-cofounder && mkdir -p ~/.claude/skills && cp -r /tmp/gtm-cofounder/skills/* ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/AIDevGTM/gtm-cofounder.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy all skills (install the full set — this one links to the others): cp -r gtm-cofounder/skills/* ~/.claude/skills/
  5. Restart Claude Code and run the start-here skill first so docs/gtm-cofounder/founder-brief.md exists.
  6. Then ask: "Build my GTM roadmap from my brief" — it will write docs/gtm-cofounder/gtm-roadmap.md.
View source on GitHub ↗License: MIT