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Startup Positioning Strategist

Builds a full market positioning package — Dunford's 5+1, Moore/Neumeier statements, alternatives map and category strategy — from a short intake.

Marketing & SEOIntermediate★ 862⑂ 126AI score 9/10Last updated: Jul 1, 2026

What it does

  • Runs a three-stage flow: intake → two sequential research waves → positioning synthesis.
  • Derives positioning through April Dunford's 5+1 components: competitive alternatives → unique attributes → value themes → best-fit customers → market category → optional trend overlay.
  • Stress-tests the result with the Moore template, Neumeier's Onliness Test, and the Ries/Trout mental ladder.
  • Deliverables: positioning-doc.md, positioning-statement.md (elevator pitch, tagline candidates with "possible misread"), competitive-alternatives.md, market-category-analysis.md, messaging-implications.md, plus a verification report.
  • Supports resume via PROGRESS.md, scales research depth (Light/Standard/Deep) from a complexity score, and reuses output from sibling skills (startup-design, startup-competitors) if present.
  • Built-in honesty protocol flags anti-patterns: aspirational positioning, "we're for everyone", category-of-one, copycat messaging.

Who it's for

  • Founders and indie builders stuck on how to describe their product
  • Marketers, PMMs and product managers
  • Teams rewriting a landing page or pitch deck
  • Early-stage startups that need differentiation documented

Examples

  1. "How should we position our AI email assistant?" → alternatives map, 3–5 candidate categories with trade-offs, and a recommended frame.
  2. "Our positioning statement feels weak — sharpen it." → the Onliness Test checks whether "only" is actually true, then rewrites.
  3. "Show me how we're different from competitors." → a full map covering direct rivals, adjacent tools, manual workarounds and the do-nothing status quo.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/ferdinandobons/startup-skill/HEAD/startup-positioning/SKILL.md

What I want: (describe your task here)

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↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
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Install in Claude Code

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Install the skill I found on Claude Skill Mart.
Copy the startup-positioning folder from the GitHub repo ferdinandobons/startup-skill into my ~/.claude/skills/startup-positioning/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/ferdinandobons/startup-skill.git && mkdir -p ~/.claude/skills && cp -r startup-skill/startup-positioning ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/ferdinandobons/startup-skill.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r startup-skill/startup-positioning ~/.claude/skills/
  5. Confirm the references/ folder came along — the skill reads those files per phase.
  6. Restart Claude Code and cd into the project directory where you want the output files written.
  7. Ask something like "help me define our market positioning" to trigger it. Allow WebSearch for live market research; otherwise it falls back to knowledge-based mode.
View source on GitHub ↗License: MIT