Startup Competitors

Deep competitive intelligence that researches rivals' products, pricing, customer sentiment and GTM, then ships battle cards, a pricing landscape and a feature matrix.

Marketing & SEOIntermediate★ 588⑂ 89AI score 8/10Last updated: Jul 1, 2026

What it does

Runs a structured competitive-intelligence engagement on any market and turns raw research into sales- and strategy-ready artifacts.

Intake: 1–2 short question rounds on product, market and known rivals (auto-reuses prior startup-design outputs if found)
Three research waves: ①competitor deep-dives + reverse-engineered pricing models ②review and community mining (G2, Capterra, Reddit, Hacker News) producing a customer language map and churn signals ③GTM channels, funding trajectory, hiring patterns, SEO footprint
Deliverables: competitors-report.md (market concentration, opportunities/risks, moat assessment, data gaps), competitive-matrix.md, pricing-landscape.md, and one battle-cards/*.md per competitor
Verification pass: a dedicated agent checks cross-document contradictions, unlabeled claims and stale data into verification-report.md
Honesty protocol: [Data]/[Estimate]/[Assumption] tagging, confirmation-bias challenges, mandatory red/yellow flags

Who it's for

Early-stage founders preparing investor materials or a go-to-market plan
B2B SaaS product marketers who need real battle cards for the sales team
PMs repricing a product, or strategy folks scoping a new category

Examples

"Analyze competitors in the AI email assistant market" → profiles for 5–8 direct rivals plus 2–3 adjacent alternatives, tier-by-tier pricing table, per-competitor battle cards
"Give my sales team something for deals against Superhuman" → one-page card with strengths, honest weaknesses, how-to-win talking points, objection handling and churn signals
"Where's the pricing whitespace in this category?" → value-metric analysis, price vs. feature-depth positioning map, and concrete positioning options

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/ferdinandobons/startup-skill/HEAD/startup-competitors/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)

Download the ZIP with the button below.
In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.

↓ Download ZIP

Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the startup-competitors folder from the GitHub repo ferdinandobons/startup-skill into my ~/.claude/skills/startup-competitors/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/ferdinandobons/startup-skill.git && mkdir -p ~/.claude/skills && cp -r startup-skill/startup-competitors ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

Open a terminal.
Clone the repo: git clone https://github.com/ferdinandobons/startup-skill.git
Create the skills folder: mkdir -p ~/.claude/skills
Copy the skill: cp -r startup-skill/startup-competitors ~/.claude/skills/
Confirm the reference files came along: ls ~/.claude/skills/startup-competitors/references
Restart Claude Code, then ask "who are my competitors" or "run a competitive analysis".
Allow WebSearch so the skill uses live data; outputs are written to a {project-name}/ folder in your current working directory.

View source on GitHub ↗License: MIT