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Startup Competitors

A competitive-intelligence skill that runs three web research waves to produce competitor profiles, a pricing landscape, and sales battle cards.

Marketing & SEOIntermediate★ 1,125⑂ 151AI score 9/10Last updated: Jul 1, 2026

What it does

  • Runs a short intake, then scores market complexity to recommend a research depth tier (Light / Standard / Deep).
  • Executes three research waves: ① deep competitor profiles + reverse-engineered pricing, ② customer sentiment mining across G2, Capterra, Reddit, Hacker News and niche forums, ③ GTM, hiring, funding and SEO signal analysis.
  • Synthesizes everything into competitors-report.md (market concentration, opportunities, risks, moat assessment), competitive-matrix.md, pricing-landscape.md (tier comparison, pricing psychology, whitespace) and per-competitor battle-cards/*.md.
  • Adds a verification pass for contradictions, unlabeled claims and data gaps, plus a PROGRESS.md file so an interrupted session can resume.

Who it's for

  • Founders mapping their competitive landscape for fundraising or positioning
  • PMs and growth marketers deciding on features or pricing
  • B2B SaaS sales/marketing teams who need honest battle cards

Example uses

  • "Analyze competitors in the AI email assistant market" → 5–8 direct competitors plus 2–3 adjacent alternatives with a synthesized report
  • "Compare competitor pricing" → tier-by-tier table, value-metric analysis, switching-cost matrix
  • "Build a battle card against Notion" → one page of strengths, weaknesses, how to win, when they win, and churn signals

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/ferdinandobons/startup-skill/HEAD/startup-competitors/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the startup-competitors folder from the GitHub repo ferdinandobons/startup-skill into my ~/.claude/skills/startup-competitors/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/ferdinandobons/startup-skill.git && mkdir -p ~/.claude/skills && cp -r startup-skill/startup-competitors ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/ferdinandobons/startup-skill.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r startup-skill/startup-competitors ~/.claude/skills/
  5. Confirm the references/ folder (research-wave-1..3, research-synthesis, verification-agent, etc.) came along inside ~/.claude/skills/startup-competitors/.
  6. Launch Claude Code in your project directory and allow the WebSearch tool.
  7. Ask something like "who are my competitors?" or "run a competitive analysis" to trigger the skill.
View source on GitHub ↗License: MIT