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Founder Brief (Start Here)

Interviews the founder with five core questions and writes docs/gtm-cofounder/founder-brief.md as shared context for every other GTM skill.

Marketing & SEOBeginner★ 204⑂ 23AI score 9/10Last updated: Aug 13, 2026

What it does

  • Asks five core questions (one-sentence product, exact ICP, current alternative and why you, stage and traction, strongest provable asset) one at a time, conversationally.
  • If run inside your repo, does a bounded scan of README, package manifest, last ~15 commits and open-issue themes to pre-draft the brief.
  • Tags every answer [validated] (a real, non-friend user said it) or [assumption], so strategy never rests on guesses.
  • Saves docs/gtm-cofounder/founder-brief.md as shared memory for downstream skills, leading with the strongest asset.
  • Defers deeper questions (positioning villain, buyer and pricing, distribution motion, evidence) until a skill actually needs them.

Who it's for

  • Early-stage dev-tool and B2B SaaS founders, including solo builders.
  • Anyone tired of generic, textbook GTM advice from an AI that doesn't know their product.
  • Teams that want one canonical ICP/positioning doc all agents and people work from.

Examples

  1. First run in your repo: ask for GTM help, answer five questions, get a brief plus a handoff to the strategy-and-roadmap skill.
  2. Answer "zero users interviewed" and the skill records it plainly and flags talk-to-users as the top next step.
  3. After a customer call, update the relevant line and flip its tag from [assumption] to [validated].

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/AIDevGTM/gtm-cofounder/HEAD/skills/00-start-here/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/00-start-here folder from the GitHub repo AIDevGTM/gtm-cofounder into my ~/.claude/skills/start-here/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/AIDevGTM/gtm-cofounder.git && mkdir -p ~/.claude/skills && cp -r gtm-cofounder/skills/* ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/AIDevGTM/gtm-cofounder.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skills in: cp -r gtm-cofounder/skills/* ~/.claude/skills/ (installing the sibling skills keeps the handoffs working).
  5. Go to your product's project folder and run claude.
  6. Say: "Use the start-here skill to build my founder brief," then answer each question as it comes.
  7. Confirm docs/gtm-cofounder/founder-brief.md exists, then run 01-strategy-and-roadmap for your diagnosis.
View source on GitHub ↗License: MIT