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Paid-Search Intelligence (SEO Ads)

Turns SE Ranking MCP PPC data into a competitive paid-search brief and a recommended bid-keyword shortlist for any domain or keyword.

Marketing & SEOIntermediate★ 162⑂ 40AI score 8/10Last updated: Jun 25, 2026

What it does

  • Maps a domain's paid keyword footprint: keyword, volume, CPC, ad position, ad headline/description and landing URL, ranked by a traffic-weighted score.
  • In keyword mode, lists every advertiser bidding on a term and clusters their ad-copy patterns (pricing-led, outcome-led, trust-led, CTA styles).
  • Inventories SERP ad real estate per keyword using tads/bads/sads/mads filters — top/bottom ads, shopping pack, PAA, image pack.
  • Runs a paid-keyword gap analysis (type: 'adv') against competitors and enriches with question-intent variants that usually cost less.
  • Delivers a dated folder with ADS.md, recommended-keywords.csv, and an evidence/ trail for reproducibility.

Who it's for

  • PPC and performance marketers who audit competitor ads on a schedule.
  • Agencies producing paid-search competitive reports for clients.
  • In-house SEO leads who want paid data to feed organic content planning.
  • Requirement: a connected SE Ranking MCP server with available credits (~10–20 credits per domain run).

Example uses

  1. "Run a paid search analysis for hostinger.com, country us" → ADS.md with footprint summary, top 10 paid keywords and ad-copy excerpts.
  2. "Who bids on 'web hosting'?" → top 10 advertisers, their headline patterns, and which SERP ad slots they occupy.
  3. "Find keywords our competitors bid on that we don't" → type: 'adv' gap diff plus a bid-keyword CSV ready for your bid tooling.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/seranking/seo-skills/HEAD/skills/seo-ads/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/seo-ads folder from the GitHub repo seranking/seo-skills into my ~/.claude/skills/seo-ads/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/seranking/seo-skills.git && mkdir -p ~/.claude/skills && cp -r seo-skills/skills/* ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal and clone the repo: git clone https://github.com/seranking/seo-skills.git
  2. Create the skills directory if needed: mkdir -p ~/.claude/skills
  3. Copy the skills in: cp -r seo-skills/skills/* ~/.claude/skills/ (or just this one: cp -r seo-skills/skills/seo-ads ~/.claude/skills/)
  4. Connect the SE Ranking MCP server to Claude Code and verify your API key and credit balance.
  5. Restart Claude Code and ask something like: "Use seo-ads to run a competitor ads analysis for example.com (country: us)."
  6. Review the generated seo-ads-{target}-{YYYYMMDD}/ folder — start with ADS.md, then hand recommended-keywords.csv to your PPC team as a starting point, not an autopilot.
View source on GitHub ↗License: MIT