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Self-Media Platform Copywriting

Turns a confirmed theme and evidence pack into truly platform-native drafts for X, Xiaohongshu, WeChat and short video.

Content & WritingIntermediate★ 489⑂ 67AI score 9/10Last updated: Aug 23, 2026

What it does

  • Takes a confirmed core thesis, evidence pack and creative brief and writes platform-native copy instead of one shared body text.
  • Generates 6–8 headlines internally across angles (outcome, benefit, identity, conflict, contrast, curiosity, numbers), drops any the body can't deliver, and shows only the top 3 with the angle behind each.
  • Loads only the spec file for the platform you pick: x.md, xiaohongshu.md, wechat.md, short-video-platforms.md, visual-styles.md, compliance.md.
  • Runs a "de-templating" pass: kill industry clichés, kill mechanical connectors, vary sentence length, use times/actions/numbers/failures instead of generalities.
  • Hard guardrail: never invent brands, models, people, data or results not in the evidence; no comparative claims (faster, higher, cheaper) without actual figures — use explicit placeholders and a manual-verification list.
  • Two-stage output: pre-headline it delivers draft + AWAITING_USER; post-headline it adds hashtags, first comment, cover text, visual style options and disclosure.

Who it's for

  • Solo creators and content marketers repurposing one theme across several channels.
  • Teams operating Chinese platforms (Xiaohongshu, WeChat Official Accounts, Douyin, Video Channel) alongside X.
  • Brand account owners tired of "same post, shorter version" cross-posting.

Examples

  1. "Write a Xiaohongshu image+text post from this case file" → per-page information tasks plus 3 headline options; cover copy held until headline is locked.
  2. "Same theme as an X thread and a long WeChat article" → shares only facts, evidence and disclosure while rewriting headline, first screen, example order and CTA.
  3. "Draft short-video publish copy" → reads short-video-platforms.md, rebuilds hook and information density for the feed, and flags missing metrics as placeholders.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/yanhua1010/self-media-content-workflow/HEAD/skills/self-media-platform-copywriting/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/self-media-platform-copywriting folder from the GitHub repo yanhua1010/self-media-content-workflow into my ~/.claude/skills/self-media-platform-copywriting/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/yanhua1010/self-media-content-workflow.git && mkdir -p ~/.claude/skills && cp -r self-media-content-workflow/skills/* ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS/Linux, Git Bash on Windows).
  2. Clone the repo: git clone https://github.com/yanhua1010/self-media-content-workflow.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skills over: cp -r self-media-content-workflow/skills/* ~/.claude/skills/
    • Copy the whole set, since this skill references its references/ files and the companion self-media-content-brief skill.
  5. Verify with ls ~/.claude/skills/self-media-platform-copywriting — you should see SKILL.md and a references folder.
  6. Restart Claude Code and try: "Use this confirmed brief to write a WeChat long-form article."
  7. Note: the skill text is in Chinese; ask Claude to produce the draft in your target language if needed.
View source on GitHub ↗License: MIT