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Self-Media Content Strategy

Turns account positioning and business goals into an executable content strategy, topic pool, and publishing calendar.

Marketing & SEOIntermediate★ 584⑂ 80AI score 8/10Last updated: Oct 11, 2026

What it does

  • Writes a one-sentence positioning promise (who, for whom, what recurring value, why credible) that actually constrains topic selection.
  • Maps business goals onto four content types — growth, engagement, trust, conversion — and proposes an initial mix framed explicitly as a hypothesis to test.
  • Builds a topic pool where each item records hook, audience, primary/secondary platforms, available vs. missing evidence, time window, priority, and cost.
  • Converges scattered ideas into 2–4 recurring series with content promises, evidence sources, cadence, and stop conditions.
  • Allocates production capacity first, then schedules a weekly/monthly calendar with slots reserved for trending topics and exactly one attributable experiment per cycle.
  • Ships three templates (account profile, topic pool, content calendar) under assets/.

Who it's for

  • Creators cold-starting or repositioning a channel (YouTube, TikTok, Instagram, newsletter, blog).
  • Social media marketers and content PMs running brand accounts.
  • Solo operators connecting personal brand content to products or services.

Examples

  1. "Design a cold-start strategy for a new personal-finance account" → positioning line, content mix hypothesis, 3 series, 4-week calendar.
  2. "My account lost focus — reposition it and prune the series" → reassessment based on past content and performance, with stop conditions.
  3. "Three posts a week; give me next month's calendar plus 30 topic ideas" → capacity allocation, calendar, and a populated topic pool.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/yanhua1010/self-media-content-workflow/HEAD/skills/self-media-content-strategy/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/self-media-content-strategy folder from the GitHub repo yanhua1010/self-media-content-workflow into my ~/.claude/skills/self-media-content-strategy/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/yanhua1010/self-media-content-workflow.git /tmp/smcw && mkdir -p ~/.claude/skills && cp -r /tmp/smcw/skills/self-media-content-strategy ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/yanhua1010/self-media-content-workflow.git /tmp/smcw
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r /tmp/smcw/skills/self-media-content-strategy ~/.claude/skills/
  5. Confirm the assets/ folder with the three markdown templates came along.
  6. Restart Claude Code, then ask something like "Build a content strategy for my channel" to trigger the skill.
View source on GitHub ↗License: MIT