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Self-Media Content Brief

Turns a one-line topic, link, or product blurb into a confirmable creative brief covering audience, core claim, evidence, and per-platform angles.

Content & WritingBeginner★ 375⑂ 50AI score 8/10Last updated: Jul 26, 2026

What it does

  • Takes vague content requests and asks at most three questions — only ones that would actually change the direction of the piece.
  • Outputs a standard brief template: account positioning, target audience, content goal (growth / engagement / trust / conversion), one-sentence core claim, evidence to use, reader payoff, tone, explicit "do not write" list, and per-platform angles.
  • Includes a question-routing table by platform (WeChat official accounts, Xiaohongshu, X, Douyin/video channels, multi-platform).
  • Lists every default it assumed, then stops and waits for your confirmation before drafting any full copy.
  • Hands off to sibling skills after confirmation: trend radar, platform copywriting, short-video scripting.

Who it's for

  • Content marketers and editors running several social channels at once.
  • Solo creators who keep rewriting because the AI guessed the wrong angle.
  • Agencies that want a short alignment doc before touching the draft.

Examples

  1. You say "write something about our new product for Xiaohongshu" — it asks about audience identity, the search intent, and what real proof you have, then returns a brief.
  2. You drop a news link — it reads the link and project files first, asks only what's missing, and locks in the core claim plus banned talking points.
  3. You want one topic expanded into a blog post, a short video, and an X thread — it assigns a primary platform and a distinct job to each channel.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/yanhua1010/self-media-content-workflow/HEAD/skills/self-media-content-brief/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/self-media-content-brief folder from the GitHub repo yanhua1010/self-media-content-workflow into my ~/.claude/skills/self-media-content-brief/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/yanhua1010/self-media-content-workflow.git && mkdir -p ~/.claude/skills && cp -r self-media-content-workflow/skills/self-media-content-brief ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/yanhua1010/self-media-content-workflow.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r self-media-content-workflow/skills/self-media-content-brief ~/.claude/skills/
  5. To use the full workflow, copy the sibling folders under skills/ too (trend radar, platform copywriting, short video).
  6. Restart Claude Code and try: "Build a content brief for this topic."
View source on GitHub ↗License: MIT