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Content Brief (SEO)

Builds a writer-ready SEO content brief from the live SERP for your target keyword plus your own Search Console and keyword data.

Marketing & SEOIntermediate★ 189⑂ 2AI score 8/10Last updated: Aug 31, 2026

What it does

  • Pulls the live Google top 10 for the target keyword — titles, URLs, SERP features (featured snippet, PAA, video) — via DataForSEO MCP tools, falling back to web search if those aren't available.
  • Reads the top 3 ranking pages to map structure, depth and angle: the table stakes everyone covers and the gap nobody does.
  • Adds secondary keywords and question variants with volumes from Google Ads Keyword Ideas / Historical Metrics.
  • Mines raw Search Console analytics for queries you already get impressions on and existing pages to internal-link from — and flags when you should expand an existing page instead of writing a new one.
  • Outputs: target + secondary keywords with volumes, search intent and required format, title/meta under 60/155 chars, H2/H3 outline with per-section notes, questions to answer, differentiating angle, 3–5 internal links with anchors, and a target word count matched to the ranking median.

Who it's for

  • Content marketers and in-house SEOs planning blog posts or landing pages
  • Agencies producing briefs to hand to freelance writers
  • Growth teams already running DataForSEO, Google Ads and Search Console MCP servers

Examples

  1. "Give me an outline to rank for 'best crm for startups'" → SERP-based H2/H3 structure with PAA questions folded in.
  2. "What should this article cover?" → table stakes from the top 3 competitors plus the unclaimed angle and a target length.
  3. Run before writing anything new → surfaces an existing page already picking up impressions and recommends expanding it instead.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/Ryze-AI-Adgent/open-seo-mcp-skills/HEAD/skills/content-brief/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/content-brief folder from the GitHub repo Ryze-AI-Adgent/open-seo-mcp-skills into my ~/.claude/skills/ryze-ai-adgent-content-brief/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git /tmp/open-seo-mcp-skills && mkdir -p ~/.claude/skills && cp -r /tmp/open-seo-mcp-skills/skills/content-brief ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r open-seo-mcp-skills/skills/content-brief ~/.claude/skills/
  5. (Recommended) Connect the DataForSEO, Google Ads and Google Search Console MCP servers to Claude Code; without them the skill falls back to plain web search.
  6. Restart Claude Code and ask for "a content brief for <keyword>" to trigger it.
View source on GitHub ↗License: MIT