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Content Brief (SERP-Driven)

Builds a writer-ready SEO content brief from the live Google SERP plus your own Search Console and Ads data.

Marketing & SEOIntermediate★ 4,766⑂ 366AI score 8/10Last updated: Sep 24, 2026

What it does

  • Pulls the live Google top 10 for your target keyword (DataForSEO tools, or web search as fallback) including SERP features like featured snippets, PAA and video.
  • Reads the top 3 ranking pages to separate table stakes from the angle nobody covers.
  • Generates secondary keywords and question variants with volumes via Google Ads keyword tools.
  • Mines Search Console for queries you already get impressions on and existing pages to link from — and flags when expanding an old page beats writing a new one.
  • Outputs a full brief: title + meta (under 60/155 chars), H2/H3 outline with per-section notes, questions to answer, 3–5 internal links with anchors, and a target length matched to the ranking median.

Who it's for

  • Content marketers planning search-driven articles on a regular cadence
  • SEO leads who need a consistent brief format to hand to writers
  • Site owners who already have Google Ads and Search Console connected

Examples

  1. "Give me an outline to rank for 'best project management software'" → SERP analysis plus a structured H2/H3 outline.
  2. "What should this article cover?" → table-stakes checklist and a differentiating angle.
  3. Before publishing a new post, check whether an existing page already half-covers the topic and should be expanded instead.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/Ryze-AI-Adgent/open-seo-mcp-skills/HEAD/skills/content-brief/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/content-brief folder from the GitHub repo Ryze-AI-Adgent/open-seo-mcp-skills into my ~/.claude/skills/ryze-ai-adgent-content-brief/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git && mkdir -p ~/.claude/skills && cp -r open-seo-mcp-skills/skills/content-brief ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal and clone the repo: git clone https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git
  2. Create the skills directory: mkdir -p ~/.claude/skills
  3. Copy this skill in: cp -r open-seo-mcp-skills/skills/content-brief ~/.claude/skills/
  4. Add the Ryze MCP connector: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
  5. On claude.ai / Desktop / Cursor, add the same URL as a custom connector instead.
  6. Finish linking your Google Ads and Search Console accounts, then restart Claude Code.
  7. Test it with: "Write a content brief for the keyword X."
View source on GitHub ↗License: MIT