replica-brand

An end-to-end rebranding workflow that names your app, verifies trademarks and handles, builds a fresh palette, drafts a logo brief and voice guide, then sweeps the codebase for any trace of the original.

Design & UIIntermediate★ 1,072⑂ 132AI score 9/10Last updated: Oct 3, 2026

What it does

Reads your differentiation angle from replica/fixes.md, generates 20 name candidates across descriptive, compound, invented, metaphor and verb styles, then narrows to 5 using the same confusing-similarity test trademark offices apply.
Builds a checks table you actually run: USPTO, EUIPO/TMview, Canadian CIPO, WIPO Global Brand Database, whois for domains, exact-name searches on the App Store and Play, and handle availability on X, Instagram, TikTok and GitHub. Each row is marked "to run" or the result with a date — never assumed available.
Produces a new palette in a different hue family from the original, validated with contrast.py for zero WCAG AA failures.
Writes a logo brief (mark type, 16px favicon through 1024px app icon, SVG / favicon set / 1200x630 social image deliverables) and a voice guide (three tone words with what they don't mean, five do/don't pairs, rewrites of the 10 most-seen UI strings).
Runs sweep.py over file contents, file names and identifiers (e.g. CalendlyEmbed) to catch leftover names, domains and brand colours; exit 1 means you're not done.

Who it's for

Indie developers and solo founders shipping an app built from a reference codebase under their own identity
Anyone who wants to screen trademark risk before committing to a product name
Teams whose boilerplate or template still carries placeholder names and colours before launch

Examples

"Name my app" → 20 candidates, a shortlist of 5, and a trademark/domain/handle checklist written to replica/brand.md.
"Check for leftovers" → runs python3 sweep.py . --config replica/brand.json and reports every surviving reference to the original.
"Write a logo brief and brand voice" → a brief you can hand to a designer or an image model, plus rewritten core UI copy.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/Jakeschincariol/replica-skill/HEAD/replica-brand/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)

Download the ZIP with the button below.
In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.

↓ Download ZIP

Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the replica-brand folder from the GitHub repo Jakeschincariol/replica-skill into my ~/.claude/skills/replica-brand/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/Jakeschincariol/replica-skill.git && mkdir -p ~/.claude/skills && cp -r replica-skill/replica-brand ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

Make sure Git and Python 3 are installed (python3 --version).
Clone the repository: git clone https://github.com/Jakeschincariol/replica-skill.git
Create the skills directory: mkdir -p ~/.claude/skills
Copy this skill: cp -r replica-skill/replica-brand ~/.claude/skills/
Also copy replica-design (it provides contrast.py) so the palette contrast step works.
Open Claude Code in your project folder and say "rebrand this clone" or "name my app".
Review replica/brand.md and replica/brand.json, then rerun the sweep until it reports clean. Remember: the trademark checks are screening only — consult a lawyer before investing in a name.

View source on GitHub ↗License: MIT