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PMAX Copy Production & Review

Builds and audits Google Performance Max text assets — 15 short headlines, 5 long headlines, 5 descriptions — anchored to one need scenario and real landing-page evidence.

Marketing & SEOAdvanced★ 250⑂ 24AI score 7/10Last updated: Nov 1, 2026

What it does

  • Fixed working order: entry point (why would this person notice the ad now) → one main need scenario → what the landing page actually supports → role-based expressions → asset pool.
  • Four expressions of the same scenario: S (concrete actions/sensations), N (desired change and possibility), T (decision criteria and reasons), F (emotions and concerns).
  • A 15 / 5 / 5 pool: 15 short headlines (4/4/4/3 allocation), 5 long headlines, 5 descriptions — each line standing alone yet recombinable with the others.
  • Policy and claim review: cross-checks account flags and avoid-use lists, logs source / scope / inference / unknowns separately, and bans fear appeals, body shaming, fake testimonials, and unsupported promises.
  • Weighted character counting and handoff: full-width = 2, half-width = 1, plus a revision log with before/after comparisons.

Who it's for

  • Performance marketers and agency teams who write or approve Google PMAX text assets
  • Advertisers in sensitive verticals (clinics, aesthetics, health) whose copy keeps getting disapproved
  • Anyone wanting a persuasion-structure audit of existing copy, not just tone labels and character counts

Example uses

  1. "Write 15 short headlines, 5 long headlines and 5 descriptions for a new PMAX asset group" → you first get an entry-point/scenario brief, then the 25 assets with weighted counts.
  2. "My PMAX copy was disapproved — review it" → policy-flag check, scenario and evidence review, then replacement lines with explicit replacement IDs.
  3. "Here's the landing page; is the ad overpromising?" → it records the gap between the first screen and the ad promise and rewrites within what the page actually supports.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/backtrue/thinkwithblack-skill/HEAD/en/extensions/pmax-copy/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on AI Skill Mart.
Copy the en/extensions/pmax-copy folder from the GitHub repo backtrue/thinkwithblack-skill into my ~/.claude/skills/pmax-copy/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/backtrue/thinkwithblack-skill.git && mkdir -p ~/.claude/skills && cp -r thinkwithblack-skill/en/extensions/pmax-copy ~/.claude/skills/pmax-copy

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repository: git clone https://github.com/backtrue/thinkwithblack-skill.git
  3. Create the skills folder if needed: mkdir -p ~/.claude/skills
  4. Copy the skill in: cp -r thinkwithblack-skill/en/extensions/pmax-copy ~/.claude/skills/pmax-copy
  5. The skill references references/copy-contract.md and a parent-level PUBLIC_SKILL_RULES.md; if those links break, copy the whole repo to ~/.claude/skills/thinkwithblack/ instead.
  6. Restart Claude Code and test with a prompt like "Build a 15/5/5 PMAX copy set for this brand and landing page."
View source on GitHub ↗License: MIT