Claude Skill MartBrowse skillsQuick linesLearn by videoTerminal guideWhat is a Skill?
 
← Back to list

Competitive Teardown

Turns messy competitor material — sites, pricing pages, reviews — into a decision-ready product strategy report with a positioning map, feature matrix and opportunity windows.

Docs & OfficeIntermediate★ 8,806⑂ 855AI score 8/10Last updated: Aug 23, 2026

What it does

  • Converts competitor websites, pricing pages, changelogs, user reviews, sales feedback and internal research notes into one actionable strategy report (works best with 2–6 competitors; falls back to a single-competitor deep dive).
  • Enforces a fixed 9-part deliverable: header with a one-line verdict → 3 executive takeaways each with a "so what" → 2×2 positioning map with axes derived from your data → competitor cards (target user, core promise, pricing signal, strength, visible weakness) → feature matrix using ✓ / △ / — plus an "Us / Opportunity" column → pricing & packaging read → 4–6 concrete UX/messaging observations → 3 opportunity windows (why now, segment, first move, risk) → 30/90/180-day recommended moves.
  • Picks exactly one visual style from the bundled assets: war-room-grid (default consulting look), radar-map (dark market-intelligence console), or analyst-dossier (investment research dossier).
  • Anti-hallucination rules: never invent market share, ARR, customer names or prices; label missing data "not found in source" and list holes under Evidence gaps.

Who it's for

  • PMs and product owners preparing feature or pricing decisions.
  • Strategy, BizOps and market research folks who must brief leadership.
  • Founders, investment analysts and industry researchers writing teardown memos.

Example uses

  1. Paste pricing pages and app-store reviews for three AI meeting assistants → get a positioning quadrant, feature matrix and 90-day counter-plan.
  2. Only have one rival's 12-month changelog → single-competitor deep dive inferring their roadmap and the gaps you can attack.
  3. Drop in security/dev-tool market notes and request radar-map → dark-themed market intelligence console report.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/nexu-io/html-anything/HEAD/next/src/lib/templates/skills/competitive-teardown/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the next/src/lib/templates/skills/competitive-teardown folder from the GitHub repo nexu-io/html-anything into my ~/.claude/skills/nexu-io-competitive-teardown/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/nexu-io/html-anything.git && mkdir -p ~/.claude/skills && cp -r html-anything/next/src/lib/templates/skills/competitive-teardown ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS; WSL or Git Bash on Windows).
  2. Clone the repository: git clone https://github.com/nexu-io/html-anything.git
  3. Create the skills folder if needed: mkdir -p ~/.claude/skills
  4. Copy the skill, including its assets folder: cp -r html-anything/next/src/lib/templates/skills/competitive-teardown ~/.claude/skills/
  5. Verify with ls ~/.claude/skills/competitive-teardown that SKILL.md and assets/ are present.
  6. Restart Claude Code, then ask something like "Build a competitive teardown for these three products" and paste the raw source material (pricing, reviews, notes).
View source on GitHub ↗License: Apache-2.0