LinkedIn Marketing Skills
An 11-skill bundle for planning, drafting, auditing, and publishing LinkedIn posts and comments with a strict draft → approve → publish loop.
What it does
A bundle of 11 single-purpose skills covering the full LinkedIn content workflow, grounded in 2026 algorithm research (360Brew / arXiv 2501.16450 and AuthoredUp reach data).
- Writing: viral post writer, comment drafter, reply handler, cross-platform repurposer
- Quality control: humanizer that strips AI tells, scores emoji density, runs five AI detectors in parallel, and offers a pre-publish
--mode audit - Planning: weekly content planner, hook-formula extractor, a founders edition with 10 content angles (A1-A10) and 4 structural formulas (F17-F20)
- Analytics: thread monitor for author replies, engager segmentation (likers/commenters), profile optimizer, employee advocacy program runner
Every action-taking skill follows the same three steps: parse the LinkedIn URL into a URN, show you a draft, and only publish through the Publora API after explicit approval.
Voice rules are baked in: no em dashes, no AI vocabulary (leverage, delve, unlock), 900–1,300 char sweet spot for posts, 200–350 for comments, and the hook inside the first 210 characters.
Who it's for
- Founders, marketers, and sellers who treat LinkedIn as a pipeline channel
- Anyone whose AI-written posts read as obviously AI-written
- People who want systematic comment engagement and follow-up tracking
- Marketing leads running an employee advocacy program
Examples
- Write a viral post: "Draft a LinkedIn post about this week's launch" → the skill proposes a founder angle, picks a hook formula, shows the draft, and publishes only after you reply "post".
- Comment on someone else's post: paste a LinkedIn post URL; the skill fetches the body (via Apify if configured) and drafts a 200–350 char comment with one sharp insight plus a conversation hook, without name-dropping your product.
- Pre-publish audit: feed an existing draft into
--mode auditto flag AI tells, emoji overload, and hooks that run past the "…see more" cutoff, then get a rewritten version.
· · · Install guide · · ·
Try it now, no install
Paste this into Claude to use the skill without installing anything.
Read the instructions in this file and follow them to help me: https://raw.githubusercontent.com/sergebulaev/linkedin-skills/HEAD/.codex-marketplace/linkedin-skills/SKILL.md What I want: (describe your task here)
If Claude can't open the link, open it yourself and paste the contents instead.
↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.
Install in the Claude app (no terminal)
- Download the ZIP with the button below.
- In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
- Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
Install in Claude Code
Let Claude do it — paste this into Claude Code
Install the skill I found on Claude Skill Mart. Copy the .codex-marketplace/linkedin-skills folder from the GitHub repo sergebulaev/linkedin-skills into my ~/.claude/skills/linkedin-marketing/. When it's done, tell me in one line what this skill can do.
Install with a command instead
git clone https://github.com/sergebulaev/linkedin-skills.git ~/.claude/skills/linkedin-skills && cd ~/.claude/skills/linkedin-skills && pip install -r requirements.txt⚠ This is a third-party skill. Check the source repository before installing.
- Open a terminal and clone the repo:
git clone https://github.com/sergebulaev/linkedin-skills.git ~/.claude/skills/linkedin-skills - Change into the folder:
cd ~/.claude/skills/linkedin-skills - (Optional) Install Python deps:
pip install -r requirements.txt— only needed for auto-publishing or LinkedIn reads. - Tier 0 (no setup): just run Claude Code and ask for a LinkedIn post. Approved drafts come back as a copy-paste block you post yourself.
- Tier 1 (auto-publish): sign up free at https://app.publora.com/signup, connect your LinkedIn account, copy the API key, and create a
.envfile withPUBLORA_API_KEY=sk_...andLINKEDIN_PLATFORM_ID=linkedin-... - (Optional) For reading post bodies, comment threads, and engagers, get a token at https://console.apify.com/sign-up and add
APIFY_TOKEN=apify_api_...to.env. - Restart Claude Code and confirm the skill is detected.
- Note: always review drafts before approving, and watch your Apify/Publora credit usage — scraping engagers may also conflict with LinkedIn's terms of service.