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Learn My Brand

An onboarding playbook that locks in brand facts, approved claims and voice once, then saves them so every later job reads instead of asking.

Marketing & SEOIntermediate★ 1,276⑂ 220AI score 7/10Last updated: Oct 27, 2026

What it does

  • Builds a signed-off claims list — each claim verbatim with proof, scope, qualifier, review date and approver; every rejected candidate with the reason, the unlock condition and a safe alternative; plus a never-say list tagged law / platform / owner.
  • Locks a voice guide: personality is/is-not, 3–5 rules with real do/don't pairs, banned words, terminology and channel flex.
  • Confirms basics (what you sell, hero offer, buyer, who approves) and audits the kit (logo, palette, fonts).
  • Keeps an unknowns ledger: each gap, what it blocks, the working assumption and when it will be asked.
  • Finishes with a fresh re-read and three probe questions that prove the brand was actually stored.

Who it's for

  • Teams on the GooseWorks marketing stack who want brand knowledge accumulated in one place.
  • DTC/e-commerce brands that must screen legally or platform-risky wording before any copy ships.
  • Agencies that need an auditable client sign-off trail.

Example uses

  1. "Set up my brand" → full run: basics → claims audit → voice → kit → save → read-back.
  2. "Can we say this?" → one-claim mode judges just that line and records approval or a safe alternative.
  3. "Our price changed" → update mode patches only the affected facts, then lists campaigns and docs still carrying the old wording.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/gooseworks-ai/goose-skills/HEAD/drafts/marketing/learn-my-brand/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on AI Skill Mart.
Copy the drafts/marketing/learn-my-brand folder from the GitHub repo gooseworks-ai/goose-skills into my ~/.claude/skills/learn-my-brand/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/gooseworks-ai/goose-skills.git && mkdir -p ~/.claude/skills && cp -r goose-skills/drafts/marketing/learn-my-brand ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Clone the repository: git clone https://github.com/gooseworks-ai/goose-skills.git
  2. Create the skills folder: mkdir -p ~/.claude/skills
  3. Copy the whole skill directory so the references/ and atoms/ files come along: cp -r goose-skills/drafts/marketing/learn-my-brand ~/.claude/skills/
  4. The playbook also references claims-gate, voice-card and save-learning under skills/marketing/ — copy those in the same layout if you want the links to resolve.
  5. Connect the GooseWorks MCP server to Claude Code; without it the skill refuses to run.
  6. Restart Claude Code and say "learn my brand" to trigger it.
View source on GitHub ↗License: MIT