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Keyword Deep Dive

An SEO skill that Googles one target keyword, reads the top 10 SERP results and top 3 competitor pages, then outputs intent, difficulty, gaps and a 90-day ranking plan.

Marketing & SEOIntermediate★ 340⑂ 41AI score 8/10Last updated: Sep 3, 2026

What it does

  • Searches the target keyword and reads the top 10 results, with full reads of the top 3.
  • Classifies dominant intent (Informational / Commercial Investigation / Transactional / Navigational) and rates zero-click risk Low/Medium/High, factoring in AI Overviews and featured snippets.
  • Audits active SERP features: featured snippet, People Also Ask, AI Overview, image pack, video carousel, local pack, sitelinks, knowledge panel.
  • Estimates SERP volatility with heuristics instead of a rank tracker, and refuses to fabricate when signals are unclear.
  • Produces a competitive read of the top 3 (format, word count, internal linking, hard-to-replicate assets) plus explicit content gaps.
  • Branches by situation: new content spec (type, word-count target, must-have sections, unique angle, E-E-A-T) or a diagnosis plus 30-day optimization plan for an existing page.
  • Ends with 2 title tag options (≤60 chars), 1 meta description (≤160 chars), and a 90-day position/effort estimate.
  • Pulls six bundled reference docs (CTR curves, zero-click math, intent framework, difficulty-from-SERP) only at the step that needs them.

Who it's for

  • In-house marketers without paid keyword tools who still want SERP-grounded decisions.
  • Content leads who need a fast "is this keyword worth it?" verdict.
  • SEO owners diagnosing why an existing page is stuck.
  • Freelancers and agencies producing repeatable keyword reports.

Example uses

  1. Vet a new keyword: "Deep dive the keyword 'best project management software'" → intent, zero-click risk, top-3 competitor read, content spec, 90-day plan.
  2. Fix an existing page: "My page example.com/crm-guide targets 'crm comparison'" → missing sections vs. top 3, title/meta rewrites, 30-day roadmap.
  3. Decide to walk away: if Wikipedia, Reddit or news aggregators own positions 1-3, it flags the fight as unwinnable and redirects effort.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/inhouseseo/superseo-skills/HEAD/skills/keyword-deep-dive/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/keyword-deep-dive folder from the GitHub repo inhouseseo/superseo-skills into my ~/.claude/skills/keyword-deep-dive/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/inhouseseo/superseo-skills.git /tmp/superseo-skills && mkdir -p ~/.claude/skills && cp -r /tmp/superseo-skills/skills/keyword-deep-dive ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS/Linux, Git Bash or WSL on Windows).
  2. Clone the repo to a temp folder: git clone https://github.com/inhouseseo/superseo-skills.git /tmp/superseo-skills
  3. Create your skills directory: mkdir -p ~/.claude/skills
  4. Copy just this skill: cp -r /tmp/superseo-skills/skills/keyword-deep-dive ~/.claude/skills/
  5. Verify with ls ~/.claude/skills/keyword-deep-dive — you should see SKILL.md and a references/ folder.
  6. Restart Claude Code, then prompt something like "Deep dive the keyword '...'".
  7. Note: the skill depends on live web search and page fetching, so enable your web search/fetch tools before running it.
View source on GitHub ↗License: Apache-2.0