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Johnny Suede Write (Full Writing Stack)

One skill that routes any writing job — docs, landing pages, email, social, agent-facing docs — through mode selection, voice alignment, an SEO/AEO pass, and a 70-point ship score.

Content & WritingAdvanced★ 127⑂ 12AI score 8/10Last updated: Oct 11, 2026

What it does

  • Routes before it writes: picks a lane — new copy, headline/CTA/subject variants, brand-voice retune of existing copy, scored copy audit, SEO metadata pass, or cleanup of documents an agent reads (SKILL.md, CLAUDE.md, AGENTS.md).
  • Mode-specific rules: long-form (hook → problem → mechanism → proof → action), short-form (concrete noun + buyer-visible outcome + verb, three variants with character counts), GitHub/docs (first sentence says what it does), social, and email (write the subject last, one CTA per send).
  • Persona and framework selection: decision-maker / practitioner / skeptic / creator, paired with AIDA, PAS, Before-After-Bridge, JTBD, or StoryBrand — both stated in the output header.
  • Evidence boundaries and anti-slop: blocks unverified stats, partner names, and implied legal clearance; runs an AI-cliché removal pass plus a Flesch-Kincaid readability check.
  • Scores before handoff: seven dimensions (directness, rhythm, trust, specificity, authenticity, density, search/AI readability) out of 70, with a revise-the-two-lowest rule below threshold.

Who it's for

  • Solo founders, product marketers, and dev-writers who own every copy surface
  • Anyone trying to strip the "clearly AI-written" texture out of a draft
  • Maintainers tightening SKILL.md / CLAUDE.md so agents trigger reliably and cheaply
  • Teams that want shared copy rules by loading a company brief (product, audience, allowed/forbidden terms and claims)

Examples

  1. Launch package: "Give me hero copy, the announcement email, and X/LinkedIn posts for this feature" → per-surface mode and persona, 3 headlines, 3 subject lines, evidence boundaries, and the 70-point scorecard.
  2. Homepage retune: "Rewrite the homepage in our voice and spin social variants" → runs write → brand-voice alignment → variants as a stated chain.
  3. Agent-doc repair: "My SKILL.md rarely fires" → sharpens the description pointer first, moves reference material over ~100 lines into references/, ends each step on a checkable criterion, and reports lever counts.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/JasonColapietro/suede-creator-skills/HEAD/skills/johnny-suede-write/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/johnny-suede-write folder from the GitHub repo JasonColapietro/suede-creator-skills into my ~/.claude/skills/johnny-suede-write/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/JasonColapietro/suede-creator-skills.git && mkdir -p ~/.claude/skills && cp -r suede-creator-skills/skills/johnny-suede-write ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal and make sure the skills folder exists: mkdir -p ~/.claude/skills
  2. Clone the repository: git clone https://github.com/JasonColapietro/suede-creator-skills.git
  3. Copy just this skill: cp -r suede-creator-skills/skills/johnny-suede-write ~/.claude/skills/
  4. Confirm the references/ files came along (headline-and-cta-formulas.md, email-and-social-formats.md, writing-for-agents.md). If any are missing, locate them in the repo and place them at the same path.
  5. For the router's hand-offs to actually work, copy the sibling skills too: suede-copy, suede-deslop, suede-seo-audit, and others it names.
  6. Restart Claude Code and test with something like "Use the full writing stack to rewrite this landing copy."
  7. To replace the default Suede house voice with your own, paste a company brief (company, product, audience, voice, terms to use/avoid, proof, allowed/forbidden claims, primary CTA) in your first request.
View source on GitHub ↗License: MIT