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Instagram Marketing Skills

A nine-skill bundle for Instagram ops: hook-first captions, carousel scripts, hashtag sizing, weekly planning, and media-aware publishing.

Marketing & SEOIntermediate★ 768⑂ 163AI score 9/10Last updated: Nov 4, 2026

What it does

  • Caption writing: puts the hook in the first 125 characters (before the "more" fold), then body and CTA.
  • Carousel planning: slide-by-slide script from hook slide to payoff slide (2–10 items via API).
  • Hook reverse-engineering: paste a viral Reel or carousel URL and get the hook structure broken into a reusable formula.
  • Hashtag sizing: 3–5 tags mixed across niche/mid/broad instead of dumping 30.
  • De-AI-ifying and pre-post audit: strips excess em dashes and AI vocabulary (leverage, unlock, elevate) with an --mode audit check.
  • Weekly planner, repurposer, profile optimizer, audience insights: a week of Reels and carousels, LinkedIn/blog/YouTube-to-Instagram conversion, bio and first-9-grid review, hashtag scans and account stats.
  • Publishing: after your approval it runs the Publora draft → media upload → schedule chain in one call.

Who it's for

  • Solo creators and brand social managers running Instagram themselves
  • Marketers who want higher posting cadence without losing caption quality
  • Teams repurposing content from other channels into native Instagram formats
  • Beginners happy with drafts only and manual posting (Tier 0, no API key)

Examples

  1. "Write a Reel caption for this product shot — hook in the first 125 chars, 4 hashtags" → caption plus a sized hashtag block.
  2. "Break down the hook in https://www.instagram.com/reel/XXXX/" → the URL parser pulls the shortcode and the hook gets deconstructed.
  3. "Plan next week: 3 Reels and 2 carousels" → weekly plan, then on approval the media uploads and the post is scheduled.

Note: Instagram rejects text-only posts, so you supply the image or video, and API publishing requires a Business or Creator account.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/sergebulaev/instagram-skills/HEAD/.codex-marketplace/instagram-skills/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on AI Skill Mart.
Copy the .codex-marketplace/instagram-skills folder from the GitHub repo sergebulaev/instagram-skills into my ~/.claude/skills/instagram-marketing/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/sergebulaev/instagram-skills.git && mkdir -p ~/.claude/skills && cp -r instagram-skills/.codex-marketplace/instagram-skills ~/.claude/skills/instagram-marketing

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/sergebulaev/instagram-skills.git
  3. Copy the skill into Claude Code: mkdir -p ~/.claude/skills && cp -r instagram-skills/.codex-marketplace/instagram-skills ~/.claude/skills/instagram-marketing
  4. If you only want drafts, stop here — restart Claude Code and ask it to "write an Instagram caption".
  5. For auto-publishing, run pip install -r requirements.txt inside the skill folder.
  6. Sign up free at https://app.publora.com/signup, connect your Instagram Business or Creator account, and copy your API key.
  7. Create a .env file in the skill folder with PUBLORA_API_KEY=sk_... and INSTAGRAM_PLATFORM_ID=instagram-....
  8. Restart Claude Code; when you approve a draft, point it at your local image or video files so it can upload and schedule the post.
View source on GitHub ↗License: MIT