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Improve Content

Give it the URL of an underperforming page and it fetches, researches the SERP, and rewrites the whole thing under a strict anti-AI-slop plus on-page SEO ruleset.

Marketing & SEOIntermediate★ 307⑂ 38AI score 9/10Last updated: Sep 3, 2026

What it does

  • Fetches the target page and inventories title, meta, H1/H2s, word count, internal links and schema, then infers the primary keyword.
  • Scans the top 5 SERP results for content gaps, competitor angles, and featured snippet / PAA openings.
  • Runs a short update interview (what changed since publishing, what results it got, what you'd add or cut) to pull in first-party detail.
  • Rewrites in clean markdown with a banned-vocabulary list (delve, leverage, seamless, "In conclusion"...), varied sentence rhythm, show-don't-tell scenarios, and SEO placement rules (keyword in H1 and first 100 words, 40-60 word snippet answer, 3-5 internal links per 1,000 words).
  • Loads exactly one of 19 bundled content-type templates (how-to, comparison, definition, case study, landing/service page, and more) for structure.

Who it's for

  • In-house marketers and SEO specialists refreshing pages that lost rankings.
  • Editors and freelance writers who want to strip machine-sounding prose out of drafts.
  • Content ops teams doing scheduled freshness updates.

Example uses

  1. Point it at a 2022 "how to do email marketing" post and get a how-to rewrite with a 40-60 word quick answer plus "what goes wrong" notes per step.
  2. Feed it a losing "A vs B" comparison page and get a verdict-first restructure.
  3. For a gated internal page, paste the body text and get a rewrite that passes the banned-word scan and quality scoring rubric.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/inhouseseo/superseo-skills/HEAD/skills/improve-content/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/improve-content folder from the GitHub repo inhouseseo/superseo-skills into my ~/.claude/skills/improve-content/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/inhouseseo/superseo-skills.git && mkdir -p ~/.claude/skills && cp -r superseo-skills/skills/improve-content ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/inhouseseo/superseo-skills.git
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy the whole skill folder, including references/: cp -r superseo-skills/skills/improve-content ~/.claude/skills/
  5. Verify the bundled files: ls ~/.claude/skills/improve-content/references
  6. Restart Claude Code and ask: "Improve this page: https://...".
  7. If the fetch fails, paste the page content directly when prompted.
View source on GitHub ↗License: Apache-2.0