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Instagram Audience Insights

Pulls real hashtag post performance and public profile stats via Apify so you can see which formats are actually traveling in your niche.

Marketing & SEOIntermediate★ 151⑂ 30AI score 8/10Last updated: Sep 17, 2026

What it does

  • Niche pulse: ranks top posts under a hashtag by likes + comments and names the shared pattern behind the winners (hook shape, caption length, image vs carousel vs Reel, presence of a specific number).
  • Profile read: fetches followers, following, post count, bio, category, verified and business flags for any handle — yours or a competitor's.
  • Honest benchmark: normalizes by follower count so a small account's breakout isn't buried under a mega-account's average.
  • Action list: which format to make more of, which accounts to watch, what to route to the caption or carousel skills.
  • Stated limit: Instagram gates who liked or commented on other accounts' posts, so this is discovery + public profile stats, not an engager roster.

Who it's for

  • Marketers, creators and brand managers running Instagram accounts
  • Anyone who wants data-backed competitor sizing instead of eyeballing
  • Teams deciding content direction from numbers rather than vibes

Usage examples

  1. "Scan #homebarista and tell me what format is working right now" → ranked top-20 posts plus the recurring hook pattern
  2. "Pull stats for this competitor and compare to my account" → normalized benchmark on followers, post count and cadence
  3. No Apify token? Paste the posts or profile numbers you already have and the same analysis runs on them

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/sergebulaev/instagram-skills/HEAD/.codex-marketplace/instagram-skills/skills/ig-audience-insights/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the .codex-marketplace/instagram-skills/skills/ig-audience-insights folder from the GitHub repo sergebulaev/instagram-skills into my ~/.claude/skills/ig-audience-insights/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/sergebulaev/instagram-skills.git /tmp/instagram-skills && mkdir -p ~/.claude/skills && cp -r /tmp/instagram-skills/.codex-marketplace/instagram-skills/skills/ig-audience-insights ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Clone the repo: git clone https://github.com/sergebulaev/instagram-skills.git
  2. Copy the skill into your Claude skills folder: mkdir -p ~/.claude/skills && cp -r instagram-skills/.codex-marketplace/instagram-skills/skills/ig-audience-insights ~/.claude/skills/
  3. The skill references the repo's root SKILL.md voice rules and a lib client module — keep the full skill bundle together so those dependencies resolve.
  4. (Optional) Grab a free token at https://console.apify.com/account/integrations and export it: export APIFY_TOKEN=your_token
  5. Restart Claude Code, then ask something like "scan the #hashtag and tell me what works in my niche".
  6. Without a token, simply paste the post or profile data you already collected into the chat and request the same analysis.
View source on GitHub ↗License: MIT