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Instagram Audience Insights

Pulls real hashtag and profile data (no login) to show which formats are actually traveling in your niche.

Marketing & SEOIntermediate★ 768⑂ 163AI score 9/10Last updated: Nov 4, 2026

What it does

  • Scans a hashtag and ranks the posts traveling right now by likes + comments
  • Extracts the repeatable pattern behind the winners: hook shape, caption length, image vs carousel vs Reel, presence of a specific number
  • Pulls profile stats for any handle: followers, post count, bio, category, verified and business flags
  • Produces a follower-normalized benchmark plus an action list (what to make more of, who to watch, where to route drafts)

Requirements & limits

  • Reads data via Apify (no login, no cookies); needs APIFY_TOKEN, or you can paste data you already have
  • On claude.ai, add the Apify MCP server as a custom connector instead
  • Instagram hides who liked or commented on other accounts, so no engager roster

Who it's for

  • Marketers, creators and small brands running an Instagram account
  • Anyone needing hard numbers to size up a competitor
  • Teams that want format decisions driven by data, not vibes

Examples

  1. "Scan #homecoffee and tell me what's working" → ranked top Reels plus the recurring hook pattern
  2. "Pull stats for this competitor handle" → followers, posts, bio, category, flags
  3. "Compare my account to theirs" → normalized benchmark and a concrete action list

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/sergebulaev/instagram-skills/HEAD/.codex-marketplace/instagram-skills/skills/ig-audience-insights/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on AI Skill Mart.
Copy the .codex-marketplace/instagram-skills/skills/ig-audience-insights folder from the GitHub repo sergebulaev/instagram-skills into my ~/.claude/skills/ig-audience-insights/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/sergebulaev/instagram-skills.git /tmp/instagram-skills && mkdir -p ~/.claude/skills && cp -r /tmp/instagram-skills/.codex-marketplace/instagram-skills/skills/* ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/sergebulaev/instagram-skills.git
  3. Copy the skills: mkdir -p ~/.claude/skills && cp -r instagram-skills/.codex-marketplace/instagram-skills/skills/* ~/.claude/skills/
  4. (Optional) Get a free token at https://console.apify.com/account/integrations and run export APIFY_TOKEN=...
  5. On claude.ai, add the Apify MCP server as a custom connector instead of a token.
  6. Restart Claude Code and ask something like "scan the #hashtag and show what's working".
View source on GitHub ↗License: MIT