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Google Ads Expert (80/20)

Builds and audits profitable Google Ads campaigns using Perry Marshall's 80/20 approach to structure, qualification, budget allocation and scaling.

Marketing & SEOIntermediate★ 145⑂ 28AI score 8/10Last updated: Apr 2, 2026

What it does

  • 80/20 keyword analysis: finds the ~20% of keywords driving 80% of conversions and the zero-conversion long tail draining budget.
  • Campaign structure: match-type segmentation plus the "Peel & Stick" workflow to lift Quality Score and control bids.
  • Pre-click qualification ("Rack the Shotgun"): price-in-ad, qualifying language, Five Power Disqualifiers, negative keyword lists.
  • Optimization order & scaling gates: which layers to fix before raising bids, and a checklist (accurate tracking, positive ROI, QS 7+) before scaling.
  • Ready-to-use assets: 80/20 account audit checklist, 5-campaign structure template, weekly optimization routine.

Who it's for

  • Solo marketers, founders and in-house performance folks running Ads themselves
  • Accounts with plenty of clicks but weak conversions that need a rebuild
  • B2B SaaS teams fighting unqualified, tire-kicker leads
  • Anyone preparing a self-service account audit before hiring an agency

Examples

  1. "Here are my top 20 keywords by spend — run an 80/20 analysis and tell me where to focus." → pause list, bid-up list, budget reallocation plan.
  2. "$5k/month kitchen-gear store at 2.5% CVR, improve ROAS." → pause zero-converters, split match types, dedicated landing pages for the top few keywords.
  3. "My SaaS only attracts tiny startups." → rewrite ads with starting price and team-size qualifiers, design a fit quiz, build a negative keyword list.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/guia-matthieu/clawfu-skills/HEAD/skills/acquisition/google-ads-expert/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/acquisition/google-ads-expert folder from the GitHub repo guia-matthieu/clawfu-skills into my ~/.claude/skills/google-ads-expert/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/guia-matthieu/clawfu-skills.git && mkdir -p ~/.claude/skills && cp -r clawfu-skills/skills/acquisition/google-ads-expert ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open Terminal (macOS/Linux) or PowerShell (Windows).
  2. Clone the repo: git clone https://github.com/guia-matthieu/clawfu-skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy just this skill: cp -r clawfu-skills/skills/acquisition/google-ads-expert ~/.claude/skills/
  5. Restart Claude Code and prompt: "Use the google-ads-expert skill to run an 80/20 audit of my account."
  6. For sharper output, export your last 90 days of keyword and Search Terms reports from Google Ads as CSV and attach them.
View source on GitHub ↗License: MIT