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Google Ads Account Audit

A read-only Google Ads audit skill that diagnoses account health via three pulse metrics and persists business context for downstream ads skills.

Marketing & SEOAdvanced★ 3,448⑂ 426AI score 7/10Last updated: Aug 29, 2026

What it does

  • Pulls a full audit dataset in one parallel GAQL pass: campaigns, ad groups, keywords with Quality Score, search terms, negatives, conversion actions, impression share, geo targeting and 30-day change events.
  • Reports three pulse metrics — monthly waste ($), demand captured (%), and CPA ($) — each with its top contributor and a pointer to the fix, instead of a vague letter grade.
  • Enforces a STOP rule: if conversion tracking is broken, it recommends pausing spend before anything else.
  • Derives and saves business-context.json plus 2–3 data-grounded personas so copy and landing-page skills stop producing generic output.
  • Strictly read-only; all mutations are handed off to /google-ads.

Who it's for

  • In-house performance marketers running their own Google Ads accounts
  • Agency PPC specialists auditing or onboarding client accounts
  • Teams already using the NotFair MCP server who want Claude-driven ads ops

Examples

  1. "Audit my ads" → a ~80-line report citing entities and dollars, e.g. "Campaign X: $1,840 in 30-day spend across 12 keywords with 0 conversions and QS ≤ 4".
  2. "Just check the Brand campaign" → scoped audit via case-insensitive name match, filtered in memory, labelled "Scoped to: X".
  3. "Why did CPA spike?" → network segmentation (Search Partners, Display leakage) plus change-event decomposition to explain the regression.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/HEAD/google-ads/audit/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the google-ads/audit folder from the GitHub repo nowork-studio/notfair-plugin into my ~/.claude/skills/google-ads-audit/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/nowork-studio/notfair-plugin.git && mkdir -p ~/.claude/skills && cp -r notfair-plugin/google-ads ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/nowork-studio/notfair-plugin.git
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy the whole folder: cp -r notfair-plugin/google-ads ~/.claude/skills/ — copying only the audit folder breaks the ../shared/ and references/ file paths.
  5. Connect the NotFair MCP server in Claude Code and authenticate your Google Ads account.
  6. Restart Claude Code and type "audit my ads" to trigger the skill.
View source on GitHub ↗License: MIT