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Google Ads Account Audit

A read-only Google Ads audit that distills account health into three pulse metrics — waste, demand captured, CPA — with named contributors and fix pointers.

Marketing & SEOIntermediate★ 3,910⑂ 494AI score 8/10Last updated: Oct 1, 2026

What it does

  • Pulls a defensible audit dataset: account rollups, campaigns with bidding/network/impression-share, ad groups, keywords with Quality Score, search terms, negatives, conversion actions, RSA assets, geo targeting, and 30-day change events.
  • Reports three pulse metrics (monthly waste, demand captured %, CPA), each annotated with its top contributor and where to fix it — no vague letter grades.
  • Enforces a STOP condition: if conversion tracking is broken, it recommends pausing spend before anything else.
  • Persists business-context.json (and optionally personas grounded in 5+ real search terms) so downstream copy and landing-page skills stop producing generic output.
  • Strictly read-only — all mutations are handed off to /google-ads.

Who it's for

  • In-house or agency PPC managers and performance marketers
  • Consultants inheriting an unfamiliar account who need a fast health read
  • Anyone who must report waste with specific campaigns, keywords, and dollar figures

Examples

  1. "Audit my ads" → waste/demand/CPA pulse plus material findings across signal quality, structure, keywords, search terms, creative, impression share, and spend efficiency.
  2. "Just check campaign Brand — Search" → scoped audit via case-insensitive name match, filtering in-memory data without extra API calls.
  3. "Why did CPA jump last month?" → network segmentation plus change-event decomposition to explain the regression.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/HEAD/google-ads/audit/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the google-ads/audit folder from the GitHub repo nowork-studio/notfair-plugin into my ~/.claude/skills/google-ads-audit/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/nowork-studio/notfair-plugin.git && mkdir -p ~/.claude/skills && cp -r notfair-plugin/google-ads ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Clone the repository: git clone https://github.com/nowork-studio/notfair-plugin.git
  2. Create the skills directory: mkdir -p ~/.claude/skills
  3. Copy the whole google-ads folder: cp -r notfair-plugin/google-ads ~/.claude/skills/ — copying only audit/ breaks its ../shared/ and references/ includes.
  4. Connect a Google Ads MCP server to Claude Code with read access to your account; without it, the data-pull phase will fail.
  5. Restart Claude Code and type "audit my ads" to confirm the skill triggers.
  6. After the first run, note where business-context.json was saved — the copy and landing-page skills read it for context.
View source on GitHub ↗License: MIT