Google Ads Asset Planner

Turns approved business evidence into a reviewable Google Ads asset manifest — sitelinks, callouts, snippets, image assets and PMax briefs — and publishes only after explicit approval.

Marketing & SEOAdvanced★ 3,910⑂ 494AI score 8/10Last updated: Oct 1, 2026

What it does

Reads existing campaign, ad group and asset coverage first, then sources new assets from search terms, converting ads, landing-page content, approved offers and real customer language.
Produces a reviewable manifest per asset: asset family, scope, concept ID (persona × motivation × angle), exact copy or creative direction, evidence/claim status, landing destination, and status (ready_for_review, blocked, approved_to_publish).
Refuses to invent ratings, pricing, guarantees or availability; unsupported claims are flagged needs_substantiation.
For Performance Max, delivers a cross-placement production brief with 3–5 concept cards (visual hook, on-screen message, proof source, CTA, placement-safe notes) plus an explicit list of missing inputs.
Only writes to the account when the connected MCP supports it and you approved the exact manifest; otherwise it hands over a brief without pretending it shipped.

Who it's for

Performance marketers and PPC agencies managing live Google Ads accounts
In-house teams auditing and rebuilding ad extension coverage
Anyone briefing designers or video teams for PMax creative
Reviewers/legal partners who need a claim-substantiation trail before publishing

Example uses

"Audit the assets on my main campaign" → gaps in sitelink/callout coverage plus new candidates in manifest form.
"Build a PMax asset brief" → four concept cards across different motivations, with missing inputs (approved logo, source files, rights) called out.
"Create these four callouts" → validates character limits and destination URLs against live tool metadata, creates only after approval, then verifies the resulting entities and the reversal path.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/HEAD/google-ads/assets/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)

Download the ZIP with the button below.
In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.

↓ Download ZIP

Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the google-ads/assets folder from the GitHub repo nowork-studio/notfair-plugin into my ~/.claude/skills/google-ads-assets/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/nowork-studio/notfair-plugin.git && mkdir -p ~/.claude/skills && cp -r notfair-plugin/google-ads ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

Open a terminal.
Clone the repo: git clone https://github.com/nowork-studio/notfair-plugin.git
Create the skills directory: mkdir -p ~/.claude/skills
Copy the whole google-ads folder (the skill references files in its shared/ directory): cp -r notfair-plugin/google-ads ~/.claude/skills/
Restart Claude Code.
Connect a Google Ads MCP server with read (and, if you want publishing, write) capabilities. If you have no account context yet, run /google-ads-audit first to generate business-context.json and the persona file.
Ask something like "plan Google Ads sitelink assets" or "write a Performance Max asset brief" to trigger the skill.

View source on GitHub ↗License: MIT