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Google Ads Asset Planner

Builds evidence-grounded Google Ads asset manifests (sitelinks, callouts, snippets, images, PMax briefs) and publishes only after explicit approval.

Marketing & SEOIntermediate★ 3,421⑂ 425AI score 8/10Last updated: Aug 26, 2026

What it does

  • Turns approved business evidence into a reviewable asset manifest covering callouts, sitelinks, structured snippets, image assets, and Performance Max creative briefs.
  • Every asset row carries a concept ID (persona × motivation × angle), exact copy or visual direction, evidence source, landing destination, and status (ready_for_review, blocked, approved_to_publish).
  • Refuses to invent ratings, pricing, guarantees, or availability; unsupported claims are tagged needs_substantiation.
  • Validates fields against live tool metadata, checks tools/list before promising an operation, writes only after you approve the exact manifest, records the returned changeId, and reads the entity back.

Who it's for

  • Performance marketers and agencies running Google Ads accounts
  • Creative teams that need structured, placement-aware PMax briefs
  • In-house advertisers who want a hard gate between drafts and published assets

Example uses

  1. "Audit the callouts and sitelinks on my brand campaign" → pulls existing coverage, flags duplicates and gaps in a table.
  2. "Build a PMax asset brief" → defines product scope, conversion goal, audience signal, then 3–5 concept cards plus a list of missing inputs (logo, source files, rights, substantiation).
  3. "Publish these approved snippets" → re-confirms scope and exact count, creates them, logs change IDs for undo.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/HEAD/google-ads/assets/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the google-ads/assets folder from the GitHub repo nowork-studio/notfair-plugin into my ~/.claude/skills/google-ads-assets/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/nowork-studio/notfair-plugin.git && mkdir -p ~/.claude/skills && cp -r notfair-plugin/google-ads ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/nowork-studio/notfair-plugin.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r notfair-plugin/google-ads ~/.claude/skills/
  5. Confirm the google-ads/shared/ files (preamble.md, analysis-principles.md, policy-registry.json) came along.
  6. Connect the Google Ads (NotFair) MCP server to Claude Code and prepare business-context.json plus your persona files.
  7. Restart Claude Code and ask something like "plan sitelink and callout assets for my Google Ads campaign" to trigger the skill.
View source on GitHub ↗License: MIT