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Founder Brand (founder-brand)

A startup branding skill that generates name candidates, trademark/domain/handle checklists, brand voice, and a colour-type-logo brief.

Marketing & SEOBeginner★ 190⑂ 17AI score 8/10Last updated: Oct 7, 2026

What it does

  • Reads your existing founder docs (founder/idea.md, founder/marketing.md, founder/competitors.md, founder/panel/results.md) so the brand matches the chosen positioning.
  • Generates ten name candidates across styles (descriptive, evocative, invented, founder's name, place), rating how each sounds aloud, reads on a sign or 32px app icon, and its risk — then shortlists three.
  • Hands you the checks to finish yourself: trademark registers (USPTO, CIPO, EUIPO, UKIPO) with search links and classes, .com plus local domains, social handles, and competitor-confusion screening — with a clear note that it is not legal advice.
  • Writes a one-line promise, three tagline options, and a voice defined by three adjectives with do/don't rules plus a before/after rewrite from founder/pitch.md.
  • Delivers a visual brief: 2-3 core colours with hex values and WCAG AA contrast checks, one display and one text typeface you can legally license, a logo brief, and the first five customer touchpoints. Output goes to founder/brand.md.

Who it's for

  • Solo founders and small teams who need a name and a coherent brand fast.
  • Anyone who wants a tight brief before hiring a designer.
  • Users of the wider founder-skill pack continuing into ops and launch.

Examples

  1. "Name my bakery" → ten candidates, a shortlist of three, plus trademark/domain/handle checks.
  2. "Give this product a brand voice" → one-line promise, three taglines, three adjectives with before/after rewrites.
  3. "What should the logo and colours look like?" → hex palette with contrast checks, two typefaces, and a logo brief covering signage and a 32px icon.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/Jakeschincariol/founder-skill/HEAD/skills/founder-brand/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/founder-brand folder from the GitHub repo Jakeschincariol/founder-skill into my ~/.claude/skills/founder-brand/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/Jakeschincariol/founder-skill.git && mkdir -p ~/.claude/skills && cp -r founder-skill/skills/* ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/Jakeschincariol/founder-skill.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skills in: cp -r founder-skill/skills/* ~/.claude/skills/
  5. Restart Claude Code and say "name my business" or run /founder-brand.
  6. For best results, run /founder-marketing first so the founder/ docs it reads actually exist.
View source on GitHub ↗License: MIT