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AEO (Answer Engine Optimization)

An evidence-led AEO/GEO loop that makes your product discoverable and accurately recommended when buyers ask AI assistants.

Marketing & SEOIntermediate★ 1,194⑂ 112AI score 9/10Last updated: Oct 31, 2026

What it does

Runs a disciplined workflow for becoming visible in AI answers (ChatGPT, Perplexity, Google AI features) rather than just classic search rankings.

  • Defines the buying context: product, canonical domain, substitutes, one primary outcome, purchase lag and attribution window
  • Builds a prompt portfolio split into three cohorts — problem/category discovery, competitor alternatives, branded evaluation — with brand names excluded from acquisition prompts
  • Collects a baseline with full provenance (prompt, timestamp, engine/model, locale, cited URLs); failed runs are logged as failures, not brand absences
  • Checks content accessibility (robots, canonical, rendering, structured data) and keeps retrieval, indexing, answer inclusion and citation as separate findings
  • Maps each diagnosed gap to a candidate action and writes content briefs
  • Measures three distinct layers: visibility rates, visits/behavior, real customer outcomes

Who it's for

  • Marketers and growth leads at SaaS, e-commerce, service or local businesses
  • Solo founders who want a repeatable way to track AI-driven acquisition
  • PMs who need an evidence-based diagnosis of why AI answers ignore their product

Examples

  1. "Build an AEO strategy for our product" → context definition, brand-free acquisition prompt set with discovery paths, baseline plan and measurement window
  2. "Analyze our AI citations" → classify cited pages as owned vs third-party, diagnose the gap type, rank actions
  3. "Why doesn't this page show up in AI answers?" → inspect status, robots, canonical and rendered HTML, then report retrieval vs indexing vs citation separately

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/fcakyon/claude-codex-settings/HEAD/plugins/aeo/skills/aeo/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on AI Skill Mart.
Copy the plugins/aeo/skills/aeo folder from the GitHub repo fcakyon/claude-codex-settings into my ~/.claude/skills/fcakyon-aeo/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/fcakyon/claude-codex-settings.git /tmp/claude-codex-settings && mkdir -p ~/.claude/skills && cp -r /tmp/claude-codex-settings/plugins/aeo/skills/aeo ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/fcakyon/claude-codex-settings.git /tmp/claude-codex-settings
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r /tmp/claude-codex-settings/plugins/aeo/skills/aeo ~/.claude/skills/
  5. Restart Claude Code and try a request such as "build an AEO strategy for my product".
  6. (Optional) Also install the seo-skills and google-telemetry plugins from the same repo for deeper crawl/index work and verified Google reporting.
View source on GitHub ↗License: Apache-2.0