Expert Interview
Interviews you with sharp, one-at-a-time questions to extract first-party experience, numbers and failures, then packages them into a structured knowledge document.
What it does
Before any writing happens, Claude interviews you. It asks 2–4 targeted questions, one at a time — "What do most people get wrong about this?", "Can you give me a specific example, a client, a number?", "What surprised you when you actually did it?", "Who should NOT follow this advice?" — and follows up on whatever answer is most interesting.
Afterwards it compiles an Expert Knowledge document with four sections: the contrarian key insight, specific examples and data points, experience details (what worked, what failed, what surprised you), and scope/limitations. That document can be handed straight to the repo's write-content or improve-content skills, or reused for slides and training material.
It's a pure conversation skill — no scraping, no research, no URL fetching — and it runs the interview in whatever language you reply in. The bundled references/ folder adds a larger question bank by content type (how-to, comparison, thought leadership, case study, review, definition), a knowledge-doc template, and guidance on E-E-A-T signal embedding.
Who it's for
- Bloggers and newsletter writers tired of generic, obviously-AI output
- Consultants, solo operators and engineers who have the experience but struggle to write it down
- SEO marketers who need demonstrable Experience/Expertise signals
- Teams producing case studies and interview-based content at scale
Examples
- Case study: Say "I want to write up how we cut checkout abandonment" — it starts from the result number and walks backwards through what actually happened.
- Thought leadership: On "hiring in the AI era", it pushes for the contrarian take plus a two-year outlook so the piece has a real thesis.
- Technical how-to: Questions like "what step do beginners always skip?" and "what error do they hit first?" surface field-tested tips no SERP synthesis would find.
· · · Install guide · · ·
Try it now, no install
Paste this into Claude to use the skill without installing anything.
Read the instructions in this file and follow them to help me: https://raw.githubusercontent.com/inhouseseo/superseo-skills/HEAD/skills/expert-interview/SKILL.md What I want: (describe your task here)
If Claude can't open the link, open it yourself and paste the contents instead.
↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.
Install in the Claude app (no terminal)
- Download the ZIP with the button below.
- In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
- Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
Install in Claude Code
Let Claude do it — paste this into Claude Code
Install the skill I found on Claude Skill Mart. Copy the skills/expert-interview folder from the GitHub repo inhouseseo/superseo-skills into my ~/.claude/skills/expert-interview/. When it's done, tell me in one line what this skill can do.
Install with a command instead
git clone https://github.com/inhouseseo/superseo-skills.git && mkdir -p ~/.claude/skills && cp -r superseo-skills/skills/expert-interview ~/.claude/skills/⚠ This is a third-party skill. Check the source repository before installing.
- Open your terminal (Terminal on macOS, Git Bash on Windows).
- Clone the repository:
git clone https://github.com/inhouseseo/superseo-skills.git - Create the skills directory if needed:
mkdir -p ~/.claude/skills - Copy this skill in:
cp -r superseo-skills/skills/expert-interview ~/.claude/skills/ - Verify the
references/folder came along:ls ~/.claude/skills/expert-interview - Restart Claude Code, then ask: "Use expert-interview to interview me about [topic]."
- For the full pipeline, copy
write-contentandimprove-contentthe same way.