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E-E-A-T Audit

Scores any page across Experience, Expertise, Authoritativeness and Trustworthiness, then tells you exactly what to add.

Marketing & SEOIntermediate★ 342⑂ 41AI score 9/10Last updated: Sep 3, 2026

What it does

Audits a single page against E-E-A-T — the four quality signals in Google's quality rater framework.

  • Reads the page and inventories every possible signal: author, bio, byline, first-person language, original screenshots, cited sources, schema markup
  • Scores each dimension 1–10 and rolls them into a /40 scorecard table
  • Reports "what's working" and "what's missing" with concrete replacement copy, not vague advice
  • Delivers three fastest wins under 30 minutes, ranked by impact, separated from deeper structural recommendations (methodology section, topical cluster links, Author schema)
  • Ships reference files for stricter YMYL scoring and per-content-type bars (reviews, pricing, service pages, case studies, about pages)

It deliberately rejects checkbox thinking — an author bio is treated as table stakes, not as an E-E-A-T win.

Who it's for

  • In-house SEOs and content marketers improving existing articles
  • Editors QA-ing AI-drafted content that lacks lived experience
  • Teams publishing YMYL content (finance, health, legal)
  • Site owners diagnosing ranking drops from a quality-signal angle

Example uses

  1. "Run an E-E-A-T audit on this URL" → scorecard, gap list, and three 30-minute fixes
  2. Audit your page and the top-ranking competitor page, then compare where the score gap comes from
  3. Audit an insurance comparison page using the stricter YMYL rubric
  4. Hand the gap list to the improve-content skill to actually rewrite the sections

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/inhouseseo/superseo-skills/HEAD/skills/eeat-audit/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/eeat-audit folder from the GitHub repo inhouseseo/superseo-skills into my ~/.claude/skills/eeat-audit/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/inhouseseo/superseo-skills.git /tmp/superseo-skills && mkdir -p ~/.claude/skills && cp -r /tmp/superseo-skills/skills/eeat-audit ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/inhouseseo/superseo-skills.git
  3. Create your skills folder if needed: mkdir -p ~/.claude/skills
  4. Copy this skill over: cp -r superseo-skills/skills/eeat-audit ~/.claude/skills/
  5. Confirm the references/ folder came along (YMYL rubric, schema templates, content-type files).
  6. Restart Claude Code and ask: "Audit this URL for E-E-A-T."
  7. If the page can't be fetched, Claude will ask you to paste the article text — paste the full content.
View source on GitHub ↗License: Apache-2.0