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E-commerce SEO Audit

A structured audit skill for online-store SEO covering category pages, product pages, filter URLs and Product schema.

Marketing & SEOIntermediate★ 3,920⑂ 495AI score 5/10Last updated: Oct 9, 2026

What it does

  • Audits category/product listing pages (PLP) and product detail pages (PDP).
  • Flags faceted-navigation traps: duplicate content and wasted crawl budget from filter URLs.
  • Reviews pagination, canonicals for variants and filters, and out-of-stock / discontinued product handling.
  • Checks internal linking and breadcrumb structure.
  • Validates Product / Offer / Review / AggregateRating / BreadcrumbList structured data.
  • Works for WooCommerce, Shopify, Magento and custom storefronts.

Who it's for

  • Store owners who want more organic traffic to product and category pages.
  • Marketers whose filter URLs are flooding Google's index.
  • SEO specialists chasing product rich results (price, star ratings).

Example uses

  1. "Audit the SEO of my category page https://example.com/shop" → PLP structure, canonical and indexation review.
  2. "Google indexed URLs like ?color=red — how do I stop that?" → faceted navigation handling strategy.
  3. "My product pages show no rich snippets" → checks missing Product/Offer/AggregateRating schema fields.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/HEAD/skills/ecommerce-seo/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/ecommerce-seo folder from the GitHub repo nowork-studio/notfair-plugin into my ~/.claude/skills/ecommerce-seo/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/nowork-studio/notfair-plugin.git && mkdir -p ~/.claude/skills && cp -r notfair-plugin/skills/* ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/nowork-studio/notfair-plugin.git.
  3. Create the skills folder: mkdir -p ~/.claude/skills.
  4. Copy the skills: cp -r notfair-plugin/skills/* ~/.claude/skills/.
  5. This skill loads seo/ecommerce-seo/WORKFLOW.md via a relative path, so keep the repo's seo directory in the same layout (easiest: work from the cloned repo itself).
  6. Restart Claude Code and ask something like "run an e-commerce SEO audit on my store" to trigger it.
View source on GitHub ↗License: MIT