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Create Marketing Kit

Turns verified product facts into a full campaign kit: positioning, channel copy, original artwork, editable layouts and a validated asset manifest.

Marketing & SEOIntermediate★ 182⑂ 6AI score 8/10Last updated: Aug 16, 2026

What it does

  • Builds a claims ledger (verified / inference / unknown) from the README, real screenshots and your own statements, and refuses to invent features, testimonials or metrics.
  • Locks one campaign thesis and a message hierarchy: promise → value prop → 2–3 proof points → honest qualifier → single CTA.
  • Exports only the surfaces you need (1600x900 hero, 1080x1350 feed, 1080x1920 story, optimized WebP for web) and records each one in campaign-manifest.json.
  • Generates artwork without baked-in text or logos, then composes exact copy and UI deterministically in SVG or HTML/CSS, keeping prompts and sources local.
  • Runs the bundled validator on the manifest and reviews contrast, clipping, compression, file size and human anatomy at real dimensions.

Who it's for

  • Indie developers shipping an app who need README banners, landing images and social assets in one pass.
  • Startup marketers who must keep security/privacy wording accurate and hype-free.
  • Solo designers adapting the mood of a visual reference without copying it.

Examples

  1. "Build a launch kit for the product in this repo" → claims ledger, campaign thesis, three artwork sizes, per-channel copy and a guardrail list.
  2. "Match the feel of this poster but don't copy it" → composition/palette/human-presence analysis turned into a fresh art brief and prompts, protected details excluded.
  3. "Add the approved campaign art to the README and site" → one banner near the intro, editorial art after a real-proof section, with alt text and an optimized site-only image.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/tamdogood/builder-essential-skills/HEAD/skills/create-marketing-kit/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/create-marketing-kit folder from the GitHub repo tamdogood/builder-essential-skills into my ~/.claude/skills/create-marketing-kit/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/tamdogood/builder-essential-skills.git /tmp/bes && mkdir -p ~/.claude/skills && cp -r /tmp/bes/skills/create-marketing-kit ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal.
  2. Clone the repo: git clone https://github.com/tamdogood/builder-essential-skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the whole skill directory (references/ and scripts/ must come along): cp -r builder-essential-skills/skills/create-marketing-kit ~/.claude/skills/
  5. Confirm python3 --version works so the manifest validator can run.
  6. Restart Claude Code, open your product repo and ask for "a marketing kit for this product".
  7. Answer the vibe/aesthetic question when asked — the skill won't finalize art direction without your approval, and it never publishes or deploys unless you say so.
View source on GitHub ↗License: MIT