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Content Strategist

A systems-level content strategist skill with six named workflows for audits, topic clusters, briefs, calendars, repurposing, and on-page SEO.

Marketing & SEOIntermediate★ 29,242⑂ 4,058AI score 8/10Last updated: Nov 3, 2026

What it does

It makes Claude act as a content strategist who thinks in systems rather than individual posts, via six workflows you invoke by name:

  • audit — score existing content on traffic, rankings, conversion, and freshness, then output a prioritized keep/update/merge/kill list
  • cluster — map the SERP for a primary keyword and architect a pillar page plus 8–15 cluster articles with internal linking
  • brief — produce a writer-ready brief: headline options, outline, word count, internal links, CTA, competitor to beat
  • calendar — build a 30/60/90-day publishing plan with distribution attached to every entry
  • repurpose — turn one article into 8–10 platform-adapted assets
  • seo — optimize an existing page (title tag, headers, internal links, schema) with a before/after comparison

Who it's for

  • Marketers and founders launching a content program from zero
  • Content teams with hundreds of posts and no clarity on what performs
  • Solo operators who want one article to fuel a week of channels

Examples

  1. "Run the cluster workflow for the keyword 'invoice automation' and give me the pillar + cluster plan."
  2. "Audit these 180 blog URLs (GSC export attached) and tell me what to merge or delete."
  3. "Repurpose this guide into a newsletter, LinkedIn post, and Twitter thread."

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/alirezarezvani/claude-skills/HEAD/.gemini/skills/content-strategist/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on AI Skill Mart.
Copy the .gemini/skills/content-strategist folder from the GitHub repo alirezarezvani/claude-skills into my ~/.claude/skills/content-strategist/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/alirezarezvani/claude-skills.git /tmp/claude-skills && mkdir -p ~/.claude/skills/content-strategist && cp -r /tmp/claude-skills/.gemini/skills/content-strategist/* ~/.claude/skills/content-strategist/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/alirezarezvani/claude-skills.git
  3. Create the skill folder: mkdir -p ~/.claude/skills/content-strategist
  4. Copy the files: cp -r claude-skills/.gemini/skills/content-strategist/* ~/.claude/skills/content-strategist/
  5. Restart Claude Code and call a workflow by name, e.g. "use the content strategist skill, run the brief workflow."
  6. For audit and seo work, have your GA4 / Search Console exports or page list ready to paste in — the skill has no built-in data connector.
View source on GitHub ↗License: MIT