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Content Idea Generator

Generates content ideas anchored to your positioning using six proven frameworks and a mandatory quality filter.

Marketing & SEOIntermediate★ 442⑂ 100AI score 9/10Last updated: Mar 19, 2026

What it does

  • Triggers on prompts like "content ideas", "what should I post", "blog topics", or "LinkedIn ideas". It first checks your positioning statement — "I help [audience] achieve [outcome] through [approach]" — and halts if it's too vague.
  • Three modes: quick (5 fast ideas), standard (10–15 positioned ideas with formats and rationale), deep (full content system: pillars, cadence, 30-day plan).
  • Runs a freshness web search so at least one idea has a current-moment hook, then generates using six frameworks: problem call-out, process breakdown, contrarian take, behind-the-curtain story, pattern recognition, resource stack.
  • Every idea must pass three tests (specific enough / has a hook / connects to ICP pain), plus a required self-critique pass that replaces off-lane ideas.
  • Output is structured markdown: 5 "Quick Wins" for this week and 3 "Authority Builders" for the month, with hooks and platform fit.

Who it's for

  • Solo founders, freelancers and consultants who must publish consistently on LinkedIn or a newsletter
  • Content marketers, personal-branding and social media managers
  • Anyone whose content drifts off-positioning or feels generic

Example uses

  1. "Give me 5 LinkedIn ideas for this week" → quick mode returns ideas with ready-to-use opening hooks.
  2. "I consult on B2B SaaS onboarding — plan next month's content" → deep mode delivers pillars, cadence and a 30-day calendar.
  3. "My blog topics are too generic" → the quality filter swaps "How to use LinkedIn" for "How to get DMs from framework posts with under 500 followers".

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/BrianRWagner/ai-marketing-claude-code-skills/HEAD/content-idea-generator/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the content-idea-generator folder from the GitHub repo BrianRWagner/ai-marketing-claude-code-skills into my ~/.claude/skills/content-idea-generator/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git && mkdir -p ~/.claude/skills && cp -r ai-marketing-claude-code-skills/content-idea-generator ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r ai-marketing-claude-code-skills/content-idea-generator ~/.claude/skills/
  5. Recommended: copy positioning-basics and linkedin-authority-builder too, since this skill hands off to them.
  6. Restart Claude Code and ask "give me content ideas" — the skill loads automatically.
  7. Make sure a web search tool is enabled if you want the freshness-check step to work.
View source on GitHub ↗