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Content Calendar (Monthly Social Plan)

Builds a full month of SMB social media posts with specific topics, angles, formats, and visual direction for each slot.

Marketing & SEOIntermediate★ 243⑂ 47AI score 7/10Last updated: Oct 7, 2026

What it does

Runs a six-phase workflow to produce a ready-to-execute monthly social content calendar:

  • Phase 0: reads existing context (context/brand-style.md, past best performers, upcoming events)
  • Phase 1: confirms month, platforms (Instagram, LinkedIn, Facebook, TikTok, X), posting cadence, monthly goal, and content pillars
  • Phase 2 (optional): competitor scraping and seasonal/trend research via Firecrawl, SerpApi, or Playwright MCPs
  • Phase 3: sets pillar ratios (educational, BTS, social proof, promo…) and a format mix (single image / carousel / reel)
  • Phase 4–5: writes every post slot with a specific topic, hook angle, visual direction, and objective, then saves a summary table plus full calendar to context/content-calendar.md
  • Phase 6: swap topics, move dates, add campaign posts, rebalance the mix

Who it's for

  • Freelancers and agencies running social for multiple SMB clients
  • Solo marketers who plan content month by month
  • Teams that need a tight brief before caption writing or design work

Example uses

  1. "Build a March Instagram calendar for a hair salon, 4x/week, goal is more booking enquiries" → 16 slots distributed across pillars
  2. Give 3 competitor handles → the skill reviews their last 3–4 weeks and surfaces content gaps to own
  3. A month with a product launch → promo slots are anchored first, with trust-building content filling around them (max 20% promotional rule)

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/stevenflanagan1/social-ai-team/HEAD/skills/content-calendar/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/content-calendar folder from the GitHub repo stevenflanagan1/social-ai-team into my ~/.claude/skills/content-calendar/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/stevenflanagan1/social-ai-team.git && mkdir -p ~/.claude/skills && cp -r social-ai-team/skills/* ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/stevenflanagan1/social-ai-team.git
  3. Create the skills directory: mkdir -p ~/.claude/skills
  4. Copy the skills over: cp -r social-ai-team/skills/* ~/.claude/skills/ (this also brings /brand-onboarding and /caption-writer, which this skill hands off to)
  5. Open Claude Code in your working folder and run /brand-onboarding first so context/brand-style.md exists.
  6. Then ask for a calendar — e.g. "Build this month's Instagram content calendar" — or invoke /content-calendar.
  7. Optional: configure the Firecrawl, SerpApi, or Playwright MCP servers for competitor and trend research; without them the skill runs in baseline mode.
View source on GitHub ↗