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Content Brief (SERP-Driven)

Googles your target keyword, reads the top 10 results, and turns them into a writer-ready brief with intent, gap analysis, outline, and on-page specs.

Marketing & SEOIntermediate★ 337⑂ 41AI score 8/10Last updated: Sep 3, 2026

What it does

  • Searches your target keyword and actually reads the top 10 pages, logging format, word count, heading structure, angle, and blind spots for each.
  • Classifies dominant search intent (Informational / Commercial / Transactional / Navigational) with intent-specific length guidance (top-5 average +10%).
  • Captures People Also Ask questions verbatim and converts them into H2/H3 headings.
  • Picks the right content type from a decision table (how-to, comparison, listicle, pillar page, etc.), then builds an H1/H2 outline and marks where the featured-snippet answer should live.
  • Delivers title tag, meta description, schema choice, hub-and-spoke internal linking plan, E-E-A-T requirements, and a realistic effort estimate.
  • Explicitly rejects outdated habits like keyword-density targets and padding to a word count.

Who it's for

  • In-house marketers and bloggers who hand-analyze competitors before every new article.
  • Content leads who want a standardized brief document to hand to freelance writers.
  • Solo operators planning from live SERPs without a paid keyword tool subscription.

Example uses

  1. "Build a content brief for 'best laptops 2025'" → commercial intent, top-3 competitor teardown, list of missing sections, table-format snippet target.
  2. "Brief an article on 'what is inventory management' for our SaaS blog" → informational intent, PAA-derived H2 outline, FAQ block, Article/FAQ schema recommendation.
  3. Pass the finished brief into the repo's write-content skill to draft the article itself.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/inhouseseo/superseo-skills/HEAD/skills/content-brief/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/content-brief folder from the GitHub repo inhouseseo/superseo-skills into my ~/.claude/skills/content-brief/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/inhouseseo/superseo-skills.git /tmp/superseo-skills && mkdir -p ~/.claude/skills && cp -r /tmp/superseo-skills/skills/content-brief ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open Terminal (macOS/Linux) or Git Bash (Windows).
  2. Clone the repository: git clone https://github.com/inhouseseo/superseo-skills.git
  3. Create your personal skills folder: mkdir -p ~/.claude/skills
  4. Copy just this skill: cp -r superseo-skills/skills/content-brief ~/.claude/skills/
  5. Confirm the references/ folder came along — the skill loads those files at specific steps.
  6. Restart Claude Code and ask: "Create a content brief for the keyword ...".
  7. Allow web search / page fetch permissions so the skill can analyze the real SERP.
View source on GitHub ↗License: Apache-2.0