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Content Brief (SERP-Driven)

Give it one target keyword and it reads the live top 10 Google results to produce a writer-ready brief with intent, gap analysis, outline, and on-page specs.

Marketing & SEOIntermediate★ 249⑂ 34AI score 8/10Last updated: May 12, 2026

What it does

  • Googles your keyword and reads the top 10 ranking pages: format, approximate word count, heading structure, angle, and SERP features (featured snippet, PAA).
  • Classifies dominant search intent and applies intent-specific length guidance (top-5 average + 10%, no padding).
  • Picks the right content type from a 23-type decision table (how-to, comparison, listicle, buying guide, landing page, etc.).
  • Outputs the full brief: top-3 competitor intelligence, named content gaps, recommended H1/H2/H3 outline, featured-snippet target slot, PAA-based FAQ, title tag, meta description, schema choice, E-E-A-T requirements, and effort/timeline estimates.
  • No keyword-tool exports and no manual SERP pasting required.

Who it's for

  • In-house SEO and content marketers who currently dissect SERPs by hand for every article
  • Content leads who need a clear, unambiguous brief to hand to freelance writers
  • Solo founders and startup marketers building organic traffic systematically

Examples

  1. "Build a content brief for 'best project management software'" → commercial-investigation intent, competitor table, missing sections named explicitly, 2,000–4,000 word outline.
  2. "We're a B2B payroll SaaS. Brief me on 'how to run payroll for contractors'" → how-to type, HowTo schema, ordered-list snippet target, PAA questions as H2s.
  3. Once the brief is approved, hand it to the write-content skill to draft the article.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/inhouseseo/superseo-skills/HEAD/skills/content-brief/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/content-brief folder from the GitHub repo inhouseseo/superseo-skills into my ~/.claude/skills/content-brief/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/inhouseseo/superseo-skills.git && mkdir -p ~/.claude/skills && cp -r superseo-skills/skills/content-brief ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS, Git Bash on Windows).
  2. Clone the repo: git clone https://github.com/inhouseseo/superseo-skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill in: cp -r superseo-skills/skills/content-brief ~/.claude/skills/
  5. Confirm both ~/.claude/skills/content-brief/SKILL.md and its references/ folder were copied.
  6. Restart Claude Code and ask: "Create a content brief for the keyword ...". Live web search access is required for the SERP analysis step.
View source on GitHub ↗License: Apache-2.0