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Competitor Social Research

Turns public social media data into an actionable competitor content-strategy brief.

Marketing & SEOIntermediate★ 1,857⑂ 17AI score 8/10Last updated: Aug 26, 2026

What it does

  • Pulls public profile and recent post data across TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads and Bluesky.
  • Detects outlier content using each account's own median baseline instead of raw cross-brand view counts.
  • Analyzes content pillars, formats, hook styles, posting cadence, offers/CTAs and comment patterns.
  • Outputs a fixed Markdown brief with snapshot tables, cross-competitor patterns, gaps and recommended tests.
  • Includes guardrails: don't rank by follower count alone, don't mix platform context, phrase inferences as "appears to".

Who it's for

  • Social marketers, content strategists and growth teams.
  • Brand owners benchmarking before launching a new channel.
  • Creators validating what works in their niche.
  • Prerequisite: a ScrapeCreators API key (SCRAPECREATORS_API_KEY).

Example uses

  1. "Compare the last 30 days of TikTok and Instagram content for these three competitors and write a brief."
  2. "Find the outlier videos across these 5 YouTube channels and summarize their hook patterns."
  3. "Identify content gaps that B2B SaaS competitors on LinkedIn are ignoring."

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/ScrapeCreators/social-media-research-skills/HEAD/skills/competitor-social-research/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/competitor-social-research folder from the GitHub repo ScrapeCreators/social-media-research-skills into my ~/.claude/skills/competitor-social-research/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/ScrapeCreators/social-media-research-skills.git && mkdir -p ~/.claude/skills && cp -r social-media-research-skills/skills/competitor-social-research ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/ScrapeCreators/social-media-research-skills.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. Copy the skill: cp -r social-media-research-skills/skills/competitor-social-research ~/.claude/skills/
  5. Get an API key at https://scrapecreators.com
  6. Export it: export SCRAPECREATORS_API_KEY=your_key (add to ~/.zshrc or ~/.bashrc to persist).
  7. Restart Claude Code and ask something like "research my competitors' social strategy" to trigger the skill.
View source on GitHub ↗License: MIT