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Competitor Page Gap Analysis

Compare your page against the pages outranking you for a target query and get a concrete brief on what to add or fix.

Marketing & SEOIntermediate★ 3,913⑂ 496AI score 5/10Last updated: Oct 9, 2026

What it does

Give it a target query, your page URL, and 1–3 competitor URLs currently ranking above you. It compares:

  • Content depth and coverage — subtopics they cover that you don't
  • Structure — headings, format, tables, media
  • Search-intent match
  • E-E-A-T signals
  • Schema markup and rich-result eligibility
  • Internal linking and on-page optimization

The output is an actionable brief: what to add, what to rewrite.

Who it's for

  • SEO specialists diagnosing why a competitor outranks them on a specific query
  • Content marketers prioritizing which posts to refresh
  • Solo founders and growth folks running their own blog or landing pages

Examples

  1. "Why does competitor X outrank me for this keyword?" — paste both URLs for a root-cause breakdown
  2. "List the subtopics the top 3 results cover that my article misses" — get a content-gap list
  3. "Write me a rewrite brief to beat this SERP" — get a new outline plus sections to add

Related: use /keyword-research for seed keyword discovery and /content-planner for a content calendar.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/HEAD/skills/competitor-pages/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/competitor-pages folder from the GitHub repo nowork-studio/notfair-plugin into my ~/.claude/skills/competitor-pages/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/nowork-studio/notfair-plugin.git && mkdir -p ~/.claude/skills && cp -r notfair-plugin/skills/competitor-pages ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal.
  2. Clone the repo: git clone https://github.com/nowork-studio/notfair-plugin.git
  3. Create the skills folder: mkdir -p ~/.claude/skills
  4. This skill points to seo/competitor-pages/WORKFLOW.md in a parent directory, so copy the repo with its structure intact: cp -r notfair-plugin ~/.claude/skills/notfair-plugin
  5. Restart Claude Code and invoke it with your page URL plus the competitor URLs.
  6. If it fails, verify that ~/.claude/skills/notfair-plugin/seo/competitor-pages/WORKFLOW.md actually exists.
View source on GitHub ↗License: MIT