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Competitor Keyword Gap

Finds keywords a competitor ranks for that your site doesn't, prioritized by volume and winnability.

Marketing & SEOIntermediate★ 4,766⑂ 366AI score 9/10Last updated: Sep 24, 2026

What it does

  • Pulls ~500 top-volume ranked keywords for a competitor domain via DataForSEO Labs (falls back to a connected Ahrefs/Semrush provider, or stops and names the missing connection).
  • Adds competitor domain overview: estimated organic traffic and keyword count for context.
  • Diffs those against your real Google Search Console queries (last 90 days) into three buckets: Gap (they rank top 20, you have zero impressions), Behind (both rank, they're ≥ 5 spots ahead), Ahead (your moat).
  • Prioritizes Gap and Behind by volume × product relevance, and splits competitor-branded terms into "vs / alternative" page candidates.
  • Outputs a verdict, a Gap table, a Behind table, and a top-10 action list, labeling which numbers are estimates vs real.

Who it's for

  • In-house SEO and content marketers who need data to justify a content roadmap.
  • Growth leads who have to answer "why do they outrank us?"
  • Agencies producing recurring keyword-gap reports for clients.

Examples

  1. "What does competitor.com rank for?" → ranked keyword list plus domain overview.
  2. "Keyword gap vs X" → Gap/Behind/Ahead tables with suggested new pages.
  3. "Why do they outrank us?" → Behind bucket with the exact existing pages to improve and how.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/Ryze-AI-Adgent/open-seo-mcp-skills/HEAD/skills/competitor-gap/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the skills/competitor-gap folder from the GitHub repo Ryze-AI-Adgent/open-seo-mcp-skills into my ~/.claude/skills/competitor-gap/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git && mkdir -p ~/.claude/skills && cp -r open-seo-mcp-skills/skills/competitor-gap ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Clone the repo: git clone https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git
  2. Make the skills folder: mkdir -p ~/.claude/skills
  3. Copy just this skill: cp -r open-seo-mcp-skills/skills/competitor-gap ~/.claude/skills/
  4. Add the Ryze MCP connector: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp (on claude.ai / Desktop / Cursor, add the same URL as a custom connector).
  5. Connect Google Search Console for your own site — without real GSC data there is nothing to diff against. Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
  6. Restart Claude Code and try: "Keyword gap vs competitor.com".
View source on GitHub ↗License: MIT