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Competitive Teardown

A production-grade competitor analysis framework: 6 intelligence sources, a 12-dimension scorecard, feature/pricing matrices, SWOT, UX audit, action plan, and a sales-ready battle card.

Marketing & SEOIntermediate★ 631⑂ 120AI score 8/10Last updated: Aug 12, 2026

What it does

  • Data collection framework: tells you exactly what to pull from 6 sources — website/product, user reviews (G2, Capterra, TrustRadius), job postings, SEO/content, social & community, and financial/market data — and what each signal means strategically.
  • 12-dimension scoring rubric: features, pricing, UX, performance, docs, support, integrations, security, scalability, brand, community, innovation, each with explicit 1/3/5 anchors and a /60 total so you can compare yourself side by side.
  • Ready-made artifacts: feature comparison matrix, pricing model comparison + position map, per-competitor SWOT with an evidence rule, first-run UX audit (TTFV, steps to activation), 2x2 positioning map, three-horizon action plan with weighted priority scoring, one-page battle card (landmines + objection handling), and a 7-slide exec deck outline.
  • Guardrails: a "clarify first" input checklist, validation checkpoints, a troubleshooting table, success criteria, and an explicit out-of-scope list (no primary research, financial modeling, or legal/IP analysis).

Who it's for

  • PMs and product leads prepping a roadmap or strategy session
  • Product marketers and marketers who must arm sales with battle cards
  • Founders and strategists sizing up incumbents before entering a segment

Examples

  1. "Score our top 3 competitors on the 12 dimensions and include a column for us" → evidence-backed /60 scorecard.
  2. "Competitor A just changed pricing — run a focused teardown on the pricing dimensions" → pricing model table plus a repositioning recommendation.
  3. "I pitch on Thursday, give me a one-page battle card for Competitor B" → where we win, landmine questions, and responses to "they're cheaper".

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/borghei/Claude-Skills/HEAD/business-growth/competitive-teardown/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the business-growth/competitive-teardown folder from the GitHub repo borghei/Claude-Skills into my ~/.claude/skills/competitive-teardown/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/borghei/Claude-Skills.git && mkdir -p ~/.claude/skills && cp -r Claude-Skills/business-growth/competitive-teardown ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open your terminal (Terminal on macOS, PowerShell or WSL on Windows).
  2. Clone the repo: git clone https://github.com/borghei/Claude-Skills.git
  3. Make sure the skills folder exists: mkdir -p ~/.claude/skills
  4. Copy just this skill: cp -r Claude-Skills/business-growth/competitive-teardown ~/.claude/skills/
  5. Verify with ls ~/.claude/skills/competitive-teardown — you should see SKILL.md (and a scripts folder if included).
  6. Restart Claude Code, then ask something like "run a competitive teardown on X" or "build a battle card for X".
  7. To use the Python helpers (competitor_scorer.py, feature_matrix_builder.py, battle_card_generator.py) you need Python 3 installed — confirm the scripts folder actually ships in the repo first.
View source on GitHub ↗License: NOASSERTION