Competitive Landscape Analysis Framework

A consulting-grade framework for building competitor comparisons, market positioning decks and investment memos in any industry.

Data & AnalyticsIntermediate★ 185⑂ 41AI score 9/10Last updated: Feb 26, 2026

What it does

Runs a 10-step workflow: pick 3-5 industry-defining metrics → market context → industry economics → target company profile → competitor mapping → positioning visualization → competitor deep dives → comparative ratings table → M&A/strategic context → synthesis with moat assessment and Bull/Base/Bear scenarios.
Enforces data discipline: source hierarchy (10-K > earnings calls > sell-side > industry reports > news), matching fiscal periods, USD normalization, citation for every number, and verbatim use of values from provided Excel/CSV files.
Locks in deck quality: insight-style slide titles, explicit font sizes (28-32pt titles, 11-14pt body), minimum element spacing, real embedded PowerPoint charts instead of ASCII tables, legend placement rules.
Ends with a detailed QA checklist covering prompt fidelity, data consistency, layout, typography and sourcing.

Who it's for

Investors, corporate strategy and consulting teams producing competitive decks or investment memos
PMs and BD leads who need structured market-structure and positioning analysis
Claude users frustrated by sloppy auto-generated slides and overflowing tables

Examples

"Build a ride-hailing competitive landscape deck covering all six players: Uber, Lyft, DiDi, Bolt, Grab, Gojek" → metrics table, qualitative table and a 2x2 positioning slide.
Attach a financials spreadsheet and ask for segment revenue/EBITDA tables plus a pie chart → values are pulled verbatim, not recalculated.
Ask for an investment memo → get moat ratings (network effects, switching costs, scale, intangibles) plus a probability-weighted scenario table.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/w95/awesome-claude-corporate-skills/HEAD/01-executive-leadership/competitive-analysis/SKILL.md

What I want: (describe your task here)

If Claude can't open the link, open it yourself and paste the contents instead.

↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)

Download the ZIP with the button below.
In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.

↓ Download ZIP

Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the 01-executive-leadership/competitive-analysis folder from the GitHub repo w95/awesome-claude-corporate-skills into my ~/.claude/skills/competitive-analysis/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/w95/awesome-claude-corporate-skills.git && mkdir -p ~/.claude/skills && cp -r awesome-claude-corporate-skills/01-executive-leadership/competitive-analysis ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

Open your terminal.
Clone the repository: git clone https://github.com/w95/awesome-claude-corporate-skills.git
Create the skills directory: mkdir -p ~/.claude/skills
Copy the skill including its references/ and examples/ subfolders: cp -r awesome-claude-corporate-skills/01-executive-leadership/competitive-analysis ~/.claude/skills/
Make sure a PPTX-generation skill (or a python-pptx environment) is available, since the skill requires real embedded charts.
Restart Claude Code and try a prompt like "Create a competitive landscape deck for the X industry."

View source on GitHub ↗License: MIT