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Cold Outreach Sequence

Researches a prospect first, then writes a tiered 4-touch LinkedIn + email outreach sequence with pipeline tracking.

Marketing & SEOBeginner★ 399⑂ 93AI score 9/10Last updated: Mar 19, 2026

What it does

  • Gates writing behind research: runs web searches for recent news, funding, and LinkedIn activity before drafting anything.
  • Assigns a personalization tier (1–3) based on signal strength, and honestly drops to Tier 3 volume templates when no signal exists.
  • Produces the full sequence: connection request (300-char cap), first message after accept, Day 7 follow-up, Day 14 follow-up (email pivot with subject lines), and Day 21 break-up.
  • Outputs a pipeline tracking table (stage, next action, resurface date) plus a required self-critique pass that flags generic or pitchy messages.
  • Three modes — quick, standard, deep — from one-off testing to a repeatable campaign engine with A/B variants.

Who it's for

  • B2B sales and BD reps, and founders doing their own prospecting.
  • Marketers and agency owners running LinkedIn DMs alongside cold email.
  • Anyone whose spray-and-pray templates are getting ignored and wants a repeatable personalization process.
  • Freelancers and consultants systematizing new-client outreach.

Example uses

  1. "Build sequences for three fintech CEOs who just closed a Series A" → searches each funding announcement and drafts Tier 1 messages.
  2. "Just give me a connection request based on this person's latest LinkedIn post" → quick mode returns one request plus one follow-up.
  3. "I'm launching outreach to 50 accounts this quarter" → deep mode delivers tiered templates, A/B variants, and a tracking framework.

· · · Install guide · · ·

Try it now, no install

Paste this into Claude to use the skill without installing anything.

Read the instructions in this file and follow them to help me:
https://raw.githubusercontent.com/BrianRWagner/ai-marketing-claude-code-skills/HEAD/cold-outreach-sequence/SKILL.md

What I want: (describe your task here)

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↓ If it works for you, download the ZIP below and install it. Then it runs on its own — no pasting each time.

Install in the Claude app (no terminal)
  1. Download the ZIP with the button below.
  2. In Claude, open Settings → Capabilities and turn on 'Code execution and file creation'. (one time)
  3. Go to Customize → Skills → + → 'Upload a skill' and upload the ZIP.
↓ Download ZIP
Install in Claude Code

Let Claude do it — paste this into Claude Code

Install the skill I found on Claude Skill Mart.
Copy the cold-outreach-sequence folder from the GitHub repo BrianRWagner/ai-marketing-claude-code-skills into my ~/.claude/skills/cold-outreach-sequence/.
When it's done, tell me in one line what this skill can do.

Install with a command instead

git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git && mkdir -p ~/.claude/skills && cp -r ai-marketing-claude-code-skills/cold-outreach-sequence ~/.claude/skills/

⚠ This is a third-party skill. Check the source repository before installing.

  1. Open a terminal (Terminal on macOS/Linux, Git Bash or WSL on Windows).
  2. Clone the repo: git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git.
  3. Create the skills folder: mkdir -p ~/.claude/skills.
  4. Copy just this skill: cp -r ai-marketing-claude-code-skills/cold-outreach-sequence ~/.claude/skills/.
  5. Restart Claude Code and confirm cold-outreach-sequence appears in your skills list.
  6. Make sure web search is enabled, since the research phase depends on it.
  7. Trigger it with something like: "Build a cold outreach sequence for [name] at [company]."
View source on GitHub ↗